TIMOTHY Lincoln
Melbourne,VIC
Summary
Results-driven professional with strong business acumen and a passion for project success. Proven ability to exceed expectations, engage with senior leadership, and adapt quickly in dynamic settings. Eager to deepen expertise in the online wagering industry, leveraging 11 years of experience in Sportsbet to deliver new and exciting initiatives balancing customer and commercial outcomes.
Overview
11
11
years of professional experience
Work History
Principal R&T Commercial Manager
Sportsbet
10.2022 - Current
- Led multiple external strategic business initiatives, driving ideation, business case assessment & recommendations. Examples including NRL / Telstra Fast Feed Vision Agreement, AFL Champion Data Feed SLA & Signify
- Delivered game-changing products through backlog management, commercial analysis, prioritisation, cross-functional collaboration & effective go-to-market execution. Examples include new NRL & AFL Trading Platforms / Products & SGM Global Code Expansion
- Strongly contributed towards $50m Net Revenue upside in 2024 through ownership & delivery of R&T Pricing Strategy, meticulously balancing commercial outcomes, competitive position & customer experience
- Effectively communicated analysis of key strategic initiatives to exec-level stakeholders. Examples including Quarterly / Annual Margin Reviews, Pricing Strategy Experimentation & Sports Tech Resource Proposal
- Supported Commercial Team through assessing Data Feed Providers & providing recommendations on opportunities to optimise spend
Senior Sports Commercial Manager
Sportsbet
03.2022 - 10.2022
- Facilitated the development of fellow team members through transformational people leadership, empowering others to deliver against departmental strategy & personal objectives
- Managed Sports Backlog & Strategy - collaborated with Product Team to deliver 5 year Sports Vision, effectively highlighting & communicating key commercial opportunities & dependencies
- Successfully collaborated with key senior R&T stakeholders to develop global business case for dedicated SGM Expansion Team which has since delivered 3 new SGM Codes
- Enhanced finance budget process through leveraging data & analysing betting trends to forecast code & overall business growth
- Pioneered Sports SGM Price Comparison tooling through collaborating with Data Science & RPA teams to retrieve complex competitor data, analyse outputs & provide recommendations on pricing strategy
Sports Commercial Manager
Sportsbet
04.2021 - 03.2022
- Identified opportunity, developed & presented business case to the NRL to seek approval to offer additional player stat markets for betting
- Supported Sports Backlog Management through intake, commercial analysis & sizing of sports initiatives
- Coordinated Sports SWOT Analysis - identified key areas, presented to key senior stakeholders & provided recommendations on biggest opportunities
- Delivered against core value of Customer First & Last through ideation, commercial analysis & effective go-to-market of AFL & NRL Fairer Player Rules
- Utilised strong technical skills in Power BI, SQL & Excel to support the trading floor & finance on ad-hoc business / performance analysis
Tennis Trading Lead
Sportsbet
01.2014 - 04.2021
- Led the end-to-end management of Sportsbet Tennis Product - event creation, pricing, trading, major event go-to-market strategies, budgeting & rostering
- Facilitated the delivery of a new Tennis trading platform, working closely with global counterparts to prioritise improvements, review changes & analyse commercial impact
- Led the implementation of the Tennis Retirement Rule - assessing commercial case, presenting opportunity to senior stakeholders, liaising with global tech & driving go-to-market to successfully deliver
- Established framework for new betting content approval throughout Covid period, working closely with Risk & Compliance to mitigate integrity risk while also offering new betting opportunities to customers
- Developed excel based pricing models while also upskilling members from other trading teams, leading to enhanced automation & pricing accuracy
Education
Bachelor of Exercise and Sports Science & Commerce -
Deakin University
Burwood, VIC01.2013
Victorian Certificate of Education - undefined
Marcellin College
Bulleen, VIC01.2009
Skills
- Business case development proficiency
- Experienced in driving project success
- Influencing executive leadership
- Innovative mindset
- Agility in overcoming challenges
- Strong written and verbal communication
Timeline
Principal R&T Commercial Manager
Sportsbet
10.2022 - Current
Senior Sports Commercial Manager
Sportsbet
03.2022 - 10.2022
Sports Commercial Manager
Sportsbet
04.2021 - 03.2022
Tennis Trading Lead
Sportsbet
01.2014 - 04.2021
Victorian Certificate of Education - undefined
Marcellin College
Bachelor of Exercise and Sports Science & Commerce -
Deakin University
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