Tina Fouyaxis

• Highlight client projects include: NBL Season Campaign, Office of Recreation & Sport, Discovery Parks, FIFA Women's World Cup, Venues West Football Event, Leukaemia Foundation & Australian Callisthenics Federation
• Provided strategic guidance on marketing, brand and event projects

• Developed and implemented strategic framework for marketing, brand and event projects collaborating with creative teams for optimal creative development

.• Developed and executed strategic marketing and event campaign plans across integrated marketing channels

.• Project managed and delivered successful integrated marketing campaigns and event promotion campaigns.

• Increased engagement and brand awareness on KOJO social channels.

• Managed and collaborated with partner agencies to deliver effective PR support for KOJO and client projects.

• Planning and managing strategic marketing campaigns
• Managing a team of digital marketing specialists across Social, Email, Website and Paid advertising
• Managing and liaising with a range of stakeholders across the business both internally and externally to deliver campaigns on time and to a high quality
• Overseeing brand and visual direction
• Project management to deliver all marketing campaigns through content creation and lead communications through the Marketing team
• Act as creative director to develop content and assets for all campaigns through external agencies and internal content/design team
• Lead the direction for any sponsored events or activations
• Manage, implement and monitor production budget

• Client campaigns worked on include:
  Coopers Brewery, Uni SA, People’s Choice Credit Union, OTR, Krispy Kreme, South Aus Police Road Safety, Woods Bagot, Cortex Interactive, Code Read Dyslexia Association, Legal Services Commission.
• Worked on a variety of projects spanning across - video and social content, TVC creative and production, Radio scripts and production, Outdoor and Digital Campaigns.
• Managed and led a team of 2 Account Managers
• Built and maintained strong relationships for a group of clients
• Wrote strategic integrated and creative briefs
• Provided budget forecasts
• Reviewing work to ensure business and client objectives are met
• Acted as the voice of my clients within the agency to ensure all output delivers on business objectives

• End to end project management of marketing campaigns across the Myer business
• Process is managed from client brief to final execution and dispatch
• Report directly into the Group Retail Director
• Managing multiple internal and external stakeholders at Myer
• End to end management of integrated campaigns including catalogues, press, magazine, outdoor, digital, social content and TVC
• Collaborating with Events Team and VM Team to ensure campaigns are consistent across all areas of the business
• Managing photographic production for content shoots for stills and video
• Lead Account Manager for socially lead briefs and working closely with the Social Media Manager from Myer to develop and execute social campaigns every season
• Regularly working with Myer ambassadors and seasonal influencers
• Working closely with Creative Director on season launch development and execution every season
• Managing multiple projects at one time in a fast-paced environment

• Account Management and Business Development for Finders Keepers, The Fifth Label and Sol Sana Shoes
• Drive sales to achieve sales targets
• Monthly range showings with clients
• Advising clients on Marketing ideas and strategies for online and in store
• Assisting with Visual Merchandising in store
• Updating and managing sales budgets and reports on a daily basis ü Regularly visit current and new stores and perform on-road sales
• Setting up showrooms on a monthly basis

• Day to Day Account Management with Advertising Agency Clients
• Take bookings and Pro-actively approach clients with Advertising ideas
• Develop new business through cold calling and warm contacts
• Selling advertising space in mX Paper and mX Mobile App
• Coming up with creative advertising concepts, shapes and ideas for clients
• Managing client expectations and negotiating rates
• Managing financial budgets

• Updating website content on a daily basis
• Uploading photos and product descriptions on a daily basis
• Visual Merchandising for Websites to coordinate with EDM’s
• Work closely with in store VM teams to reflect same vision on website
• Coordinate with photographic studios to shoot in relation to EDM’s and Digital Marketing Calenders
• Monitoring website on a daily basis to check accuracy
• Assisted in launching a number of new campaigns and ranges online including“follow me” Lara Bingle, Didier Cohen Range, Cotton On Body Bridal Range and CORE for Men.
• Create new product pages, categories and look books
• Log and manage progress of IT issues with Web Dev team
• Analyse reports from sales revenue from each campaign
• Run through weekly sales reports with Marketing Managers and assist with strategic planning based on result