Kaylee Li
Mount Gambier,SA
Summary
Multimedia Designer with a background in film, visual effects, and web design. Experienced in creating engaging digital content across video, web, and social media platforms. Skilled in Adobe Creative Suite, Canva, Shopify and WordPress. Strong visual storytelling and branding sense, with the ability to manage projects from concept to delivery. Passionate about bringing creative ideas to life through design, motion, and multimedia.
Overview
4
4
years of professional experience
Work History
Multimedia Designer
Furunde Wine Co. Pty Ltd
Rymill Coonawarra, Australia
04.2024 - Current
- Company Overview: Rymill Coonawarra is a premium winery in South Australia’s Coonawarra region, known for high-quality Cabernet Sauvignon and a strong brand presence.
- Planning, designing, and producing multimedia content including posters, videos, and digital materials for promotional, instructional, and entertainment purposes.
- Managing and updating the winery’s website to ensure all content is current, functional, and visually aligned with the Rymill brand.
- Producing and editing video content for public-facing promotional campaigns and social media platforms.
- Created and posted engaging social media content, growing Facebook followers by 35% and increasing reach by over 100% within six months and expanded Instagram audience by over 4% and boosted reach by 160%, significantly strengthening brand visibility.
- Coordinated marketing for winery events (e.g. After Dark), drawing 100+ attendees and fostering strong community connections.
- Worked with the team on EDM campaigns, such as newsletters and customer promotions, making sure the design and message stayed on brand.
- Consulting with internal stakeholders to define design briefs and translating them into effective visual content.
- Developing and documenting design concepts through sketches, layouts, and multimedia prototypes.
- Ensuring brand consistency across all visual communications and maintaining compliance with legal and copyright standards.
- Maintaining a digital archive of marketing and media assets for future use.
Industry Media Placement, Visual Effects
Rising Sun Pictures
Australia
01.2022 - 01.2022
- Company Overview: Specialized training in Dynamic Effects & Lighting. The 12-week intensive program was delivered by Rising Sun Pictures and the University of South Australia. Programs primarily used were Houdini, Shotgun and Nuke.
- Web design
- Visual effects required for post-production of films.
- Modelling, rigging, mapping and animation.
Education
Bachelor of Film and Television -
University of South Australia
Adelaide, SA01.2022
Diploma of Arts -
SAIBT
Adelaide, SA01.2019
Skills
- Visual design and layout
- Video production and editing
- Digital content creation
- Social media management
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Adobe Premiere Pro & After Effects
- Creative project coordination
- Cross-functional collaboration
- Canva for quick content development
- Brand identity and consistency
- Website content maintenance (WordPress and Shopify)
- Front-end basics (HTML & CSS)
- Digital asset organisation and archiving
- Deadline-driven workflow
Work Samples
Video works:
2023 profile
Rymill Coonawarra | Our Region, Our Craft, Our Wines
Facebook: Rymill Coonawarra
Instagram： Rymillwinery
Timeline
Multimedia Designer
Furunde Wine Co. Pty Ltd
04.2024 - Current
Industry Media Placement, Visual Effects
Rising Sun Pictures
01.2022 - 01.2022
Bachelor of Film and Television -
University of South Australia
Diploma of Arts -
SAIBT