Toby Burke

• Collaborated with cross-functional teams to develop integrated digital marketing campaigns that aligned with overall business objectives.
• Managed a team of content creators to ensure timely production of high-quality, optimised materials.
• Provided ongoing staff training in SEO best practices, fostering a culture of continuous improvement.
• Analyse website analytics data to identify opportunities for growth and optimisation.
• Nurtured organic growth over time for my clients through consistent application of white-hat SEO techniques and long-term strategic planning.
• Regularly monitored industry trends, adapting tactics as needed to maintain a competitive edge in the ever-evolving digital landscape.
• Boosted search engine rankings with consistent keyword research and targeted content development.
• Implemented link-building strategies designed to increase domain authority and improve search visibility.
• Led a number of successful website migration projects without loss of rankings or traffic by coordinating closely with developers and ensuring seamless communication among all parties involved.

• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Improved page content, keyword relevancy, and branding to achieve search engine optimisation goals.

• Trained new team members by relaying information on company procedures and safety requirements.
• Coached team members in techniques necessary to complete job tasks.
• Evaluated employee skills and knowledge regularly, training and mentoring individuals with lagging skills.
• Assisted the growth team to grow the SEO product with data analysis and interpretation, devising new strategies and conversing with potential new clients

• Continually maintained and improved the company's reputation and positive vision.
• Oversaw preparation and implementation of SEO strategies for a wide variety of clients.
• Built and strengthened strategic relationships with clients and other stakeholders within the company.
• Managed a team worldwide.

• Oversee the Digital Experience Department to ensure that all clients see a positive impact from SEO strategies, content production and overall website improvement.
• Create dynamic SEO strategies to exceed market competitors and meet client needs.
• Review and optimise client sites to improve keyword targeting URL strategies, website architecture and content.
• Evaluate performance continuously to identify improvement areas and implement strategies to keep the team on track.
• Collaborate with department personnel to coordinate multifaceted solutions to emerging problems.

• Build, implement and update effective SEO strategies.
• Created and optimised paid campaigns across Google & Bing Ads and social platforms, including Facebook & Instagram.
• Designed and developed interactive websites, including website maintenance.
• Produced and submitted weekly reports outlining progress against KPI objectives.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
• Helped clients develop website portals and social media pages to promote businesses.
• Maximised strategic approaches by closely monitoring performance and making appropriate adjustments.

• Offered data-driven recommendations aligned with overall company strategies and prioritised process improvement initiatives.
• Worked with the SEO team in implementing On Page and Link Building Strategies
• Worked with the Editorial team to create rich, evergreen content directed at targeted keywords
• Worked with the in-house developers to create new components to the CMS that will assist future SEO efforts
• Assisted with HTML, JavaScript and CSS improvements that benefited SEO

At Shine Lawyers, I ensured the website continued to perform from an SEO standpoint.

I created rich, evergreen content, built a strong natural link profile, and ensured on-page SEO was always at the highest standard.

Some of the projects I have either spearheaded or assisted with are:

• Producing AMP pages for the website's blog
• A full clean-up of the citations of Shine Lawyers
• A sitewide link-building strategy using infographics
• Complete content area rebuild, which saw a 300% increase in traffic and a 200% increase in conversions
• CMS Migration

• During my time at Compare the Market, I was responsible for recovering lost traffic due to poor rankings and ensuring the website performed at its best regarding Technical SEO.
• I achieved this by improving on-page optimization, building a natural link profile and producing evergreen content to build a strong correlation between the products and Compare the Market in the eyes of search engines.
• Due to a management restructure, I was made redundant six months into my employment at Compare the Market.

• At Tatts Group, I was fortunate enough to be offered a role within the SEO team.
• Here, I reported directly to the SEO manager and was responsible for content management and development, on-page optimisation, link building and ensuring the page was at the forefront of technical SEO.
• The skills I developed at Tatts ensured I would have all the tools required to be a valuable asset to future employers.

• My key responsibilities included producing relevant and engaging news articles for Tatts.com and Ubet.com.
• I would continuously generate new content for the site and develop content for Tatts' social handles.
• When I moved to Tatts, I developed a keen interest in digital marketing, so I began self-paced learning on digital things.