Toby Wiseman
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Group Business Director
Nine Entertainment Company
12.2018 - 12.2023
- Successfully transitioned the Fairfax Team into Nine Entertainment Company post merger and amalgamated the two teams into one cohesive business unit.
- Drove year on year revenue and customer count growth across television, digital and print advertising.
- Managed pipeline and forecast across multiple products to achieve short and long term sales targets.
- Launched two self service platforms (Nine Voyager and Nine Ad Manager) to allow SMEs to book television campaigns online at a lower spend level.
- Chaired weekly meetings with the national sales team to identify opportunities for improvement, establish milestones, and tailor products to individual markets.
- Achieved highest employee engagement results across the company in 2022.
- Evaluated employee performance and identify key talent for promotion and development opportunities.
- Negotiated annual contracts with key advertisers.
Group Business Director
Fairfax Media
01.2018 - 12.2018
- Tasked with delivering growth from the emerging SME market, our teams focus was new business, growing smaller spending clients into larger spenders and re-engaging lapsed clients.
- Upskilling team in prospecting and new business strategies to have a more considered and sophisticated approach.
- Worked with product team to create new offerings to stem the decline of print revenue and transition clients across to digital platforms.
- Designed modern incentive scheme program which boosted productivity and improved engagement.
Group Sales Manager
Fairfax Media
11.2015 - 01.2018
- Managed the NSW Sales Team responsible for all direct and independent agency clients booking into the national mastheads - The Sydney Morning Herald, The AGE and The Australian Financial Review.
- Organized promotional events and interacted with community to increase sales volume.
- Ensured all pipeline and customer data was entered into CRM.
- Coached and promoted high-achieving employees to fill front line sales and leadership positions within the organisation.
Senior Account Manager
Fairfax Media
10.2011 - 11.2015
- Managed key accounts within the arts and entertainment vertical and developed deep category expertise.
- Product managed 3 different entertainment print supplements - Spectrum, Shortlist and Unwind.
- Worked with Trade Marketing to create GTM strategy and utilize unsold inventory to market the supplements and online environments.
- Helped clients build out their digital advertising strategy to .
- Mentored junior team members to develop skills and help with succession planning.
- Liaised with editorial to create themed special reports to gain incremental revenue from clients.
- Worked with production to ensure tight deadlines were adhered to by the wider sales team.
- Delivered sales presentations and pitches to clients, agency partners and internal sales team.
Territory Manager
Fairfax Media
06.2007 - 08.2009
- Established strong account relationships in the Western Region of Sydney with direct and independent agency clients to win business and gain market share.
- Analyzed sales data including Nielsen to identify clients that we weren't receiving any spend from or that we were receiving insufficient spend. This data was also used to target spenders from other media including TV, Radio and Outdoor.
- A huge focus on business development. 15 face to face meetings per week logged into CRM as well pipeline management.
- Spearheaded successful sales strategies for existing and new products across specified territory.
Territory Manager
Fairfax Media
08.2009 - 09.2011
- Established strong account relationships in the Western Region of Sydney with direct and independent agency clients to win business and gain market share.
- Analyzed sales data including Nielsen to identify clients that we weren't receiving any spend from or that we were receiving insufficient spend. This data was also used to target spenders from other media including TV, Radio and Outdoor.
- A huge focus on business development. 15 face to face meetings per week logged into CRM as well pipeline management.
- Spearheaded successful sales strategies for existing and new products across specified territory.
Education
Certificate IV in Marketing And Communication -
TAFE
Randwick, NSW12.2004
High School Diploma -
Helensvale State High School
Helensvale, QLD12.2000
Skills
- Team Leadership
- Mentoring and Coaching
- Sales Strategy
- Change Management
- Business Development
Accomplishments
- Achieved +10% growth for 2 consecutive years through added added focus to direct television advertisers.
- Won National Sales Award (Nine All-Stars) for Outstanding Team Results in October, 2022.
- Highest Employee Engagement Result across the company.
Certification
- Scotwork Negotiation Certificate
- NIDA Presentation Course
- Strategic Digital Marketing - Digital Brief (facilitator)
Section name
- I am a father of 3 young children - twin 3 year old girls (Mia and Ava) and a 6 year old boy (Xavier).
- I love staying active and playing tennis, swimming and going to the gym. I also recently returned to Brazilian Jiu Jitsu after a long period of time away and achieved my Purple Belt.
- I fancy myself as a film buff and regularly rewatch the classics.
- I am also a hobbyist guitarist - my wife insists I play through my headphones.
Timeline
Group Business Director
Nine Entertainment Company
12.2018 - 12.2023
Group Business Director
Fairfax Media
01.2018 - 12.2018
Group Sales Manager
Fairfax Media
11.2015 - 01.2018
Senior Account Manager
Fairfax Media
10.2011 - 11.2015
Territory Manager
Fairfax Media
08.2009 - 09.2011
Territory Manager
Fairfax Media
06.2007 - 08.2009
Certificate IV in Marketing And Communication -
TAFE
High School Diploma -
Helensvale State High School
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