Hi, I’m
Tofiq Ahmed
Senior Marketing Specialist
Melbourne,VIC
Summary
Seasoned marketing professional, successfully tackling retail challenges by implementing impactful strategies to enhance product visibility and drive customer engagement. Diverse skill set in marketing, consistently demonstrating ability to develop effective strategies, execute campaigns, and analyze outcomes with a strong focus on brand recognition.
Overview
15
years of professional experience
1
Certification
Work History
Al Futtaim Group
Senior Marketing Specialist
08.2023 - 04.2025
Job overview
- Planned, implemented and tracked sales and marketing strategies to promote Al-Futtaim watch brands
- Preparing competitive pricing strategy for Al Futtaim (The Watch House), wholesale, corporate and Dubai Duty free kiosks
- Conducted competitor analysis and market research for better positioning in the market and identifying growth opportunities.
- Researched and identified new opportunities for further business expansion by opening new stores such as Seiko Flagship store in Deira City Centre Dubai, UAE
- Developed comprehensive marketing strategies for product launches, and special events (National Day, Eid) which significantly increased market penetration.
- Facilitated workshops and training sessions for marketing staff, enhancing team skills and performance.
- Streamlined communication processes, leading to improved collaboration between departments.
- Manages budget allocation and resource utilization to maximize marketing ROI
Al Sharifi Watches and Electronics WLL
Marketing Specialist
10.2015 - 07.2023
Job overview
- Launched in-store marketing activities for new product lines to attract greater audience.
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
- Developed new branding strategies and marketing collateral for retail store to foster business development and achieve revenue targets.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
- Completed and submitted monthly and yearly reports to support executive decision making.
Bosch Middle East FZE
Marketing Assistant
01.2015 - 07.2015
Job overview
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals
- Supporting seniors in their strategy by providing sales data, market trends, forecasts and new product information
- Preparing marketing communication roadmap for upcoming products for Bosch and dealers
- Researching competitors by identifying and evaluating product, market share and price, maintain PLR
- Conducted market research to refine digital advertising campaigns.
- Only intern in the Bosch to attain training at Bosch head office in Stuttgart, Germany
MEC
Media Planning Intern
04.2013 - 06.2013
Job overview
- Collaborate with clients and the account team to understand the clients business objectives and advertising strategy
- Effectively communicate with the creative agency team, clients and consumers to develop media strategies and campaigns
- Determining the most suitable media mix given the nature of each client’s business, budget and preferred advertising media
- Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders
- Present proposals, including cost schedules, to clients in a timely manner
- Building and maintaining relationships with clients, advertising platforms and media influencers
UNICO Management Solutions Ltd
Business Development Executive
04.2010 - 12.2011
Job overview
- Strategized with sales teams to prospect and qualify potential customers within assigned geographic territories.
- Developed and implemented value-adding strategies to increase product and service profitability.
- Forecasted sales and market trends to improve business strategy.
- Generated new leads through networking at industry conferences and events.
- Completed market research to map key segments and expand customer base.
- Designed marketing collateral to build brand reputation and customer engagement.
Education
Middlesex University
Master of Business Administration from Marketing
03.2016
University Overview
- Degree Classification: Merit
University of Hertfordshire
Bachelor of Business Administration from Business Management
11.2009
University Overview
- Degree Classification: Honours
Skills
- Merchandising and display management
- Overstock management
- Shop events and promotions
- Interior and exterior displays
- Promotions planning
- Corporate visual standards
- Brand alignment
- Merchandising budget management
- Merchandise planning
- Trend identification
- Digital marketing
- CRM management
- Business development
- Google analytics
- Communications management
- Market analysis & research expertise
- Branding
- Sales strategies
- Strategic planning
- Content management
- Campaign management
- Competitive analysis
- Product launches
- Influencer marketing
- Customer research
- Sales strategy
Languages
English
Advanced
C1
Arabic
Intermediate
B1
Hindi
Advanced
C1
Certification
- Diploma Certificate in IT ; Technologies Studied: SQL, V.B. Net C#, Microsoft Office Tools; Institute: NIIT (National Indian Institute of Technology)
Additional Information
Australia Visa- Permanent residence ( Subclass-190)- Valid- 20/09/2029
Timeline
Senior Marketing Specialist
Al Futtaim Group
08.2023 - 04.2025
Marketing Specialist
Al Sharifi Watches and Electronics WLL
10.2015 - 07.2023
Marketing Assistant
Bosch Middle East FZE
01.2015 - 07.2015
Media Planning Intern
MEC
04.2013 - 06.2013
Business Development Executive
UNICO Management Solutions Ltd
04.2010 - 12.2011
University of Hertfordshire
Bachelor of Business Administration from Business Management
Middlesex University
Master of Business Administration from Marketing
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