Tom Quinlivan
Darlinghurst
Summary
I’ve always had a passion for telling stories in ways that combine my love for writing, graphic design, photography and video.
I've had significant experience across Government and public service sectors in Victoria and New South Wales, and I'm ready to take on my next challenge.
As a full-time creative and communicator, I’d like the opportunity to tell your narrative and train your team on how best to get the job done.
Overview
8
8
years of professional experience
Work History
Director of Digital Communications
NSW Premier's Private Office
2023.04 - Current
- Provided top level advice directly to the Premier of New South Wales on his digital channels.
- Staffed the Premier of New South Wales to functions that required a digital presence.
- Ran workshops to teach electorate offices and Members of Parliament with rudimentary digital skills how to effectively run their digital platforms.
- Devised strategies on how best to communicate complex policy to the people of New South Wales.
- Developed the voice of "Chris Minns" across the Premier's digital channels.
- Managed a team of four people to create content for the Premier's and Government Channels.
Digital Advisor
Premier's Private Office (Victoria)
2022.06 - 2023.04
- Created content, managed and monitored the Premier of Victoria's social media pages.
- Provided strategic digital advice for members of Parliament and the Premier
- Staffed the premier on Ministerial visits
- Photographed and filmed the Premier for digital channels.
- Translated dense policy into tangible and understandable formats for the general public.
- Had a strong understanding of the Victorian and Federal political climate, and provided advice accordingly.
- Created and ran digital ads for the Premier of Victoria's social media pages.
Digital Content Manager
Australian Labor Party (NSW Branch)
2022.01 - Current
- Social Media strategy innovation - Updating NSW Labor’s social media best practices to optimise engagement, fundraising efforts and petition signs ahead of the election.
- Nationbuilder management - Creating and monitoring nationbuilder fundraising and petition pages for all NSW Labor candidates and central campaigns.
- Paid Social Media content - Creating and running paid social media advertisements across Facebook, Instagram and Youtube.
- Content creation - Creating and running organic social media content across NSW Labor’s twitter, facebook and instagram to create and ongoing and engaging presence during the Federal election campaign.
- Rapid Response - Staying on top of the news cycle and creating content within an hour of breaking news being dropped.
Social Media Officer
Australian Council Of Trade Unions (ACTU)
2020.01 - 2022.01
- Social media content creation - working in collaborative structures to create and distribute content across Australian Union’s channels -
- Facebook, Instagram, Youtube, Linkedin, Twitter, TikTok
- Social media tactics - Develop and target differentiated content to harness the potential of ACTU’s diverse range of social media platforms
- Evaluation - Monitor and evaluate the successes of social campaigns via social insight tools Hootesuite, Facebook Insights and Google Analytics
- Growth - Use ACTU’s social and digital platforms to drive potential members to join their union via conversions and content
- TikTok Management - manage and support ACTU TikTok content creators
- Leadership Staffing - run and monitor Sally McManus and Michele O’Neil’s professional Facebook pages, staff and support them during regional and interstate travel, including during Federal Parliamentary sitting weeks.
Communications Officer
Industry Super Australia (ISA)
2019.01 - 2019.11
- Pitching/placing media stories - Placing ISA’s advocacy work in consumer print and digital spaces
- Briefing the Chief Executive on media events, and prepping speaking points and other materials to ensure the ISA brand was consistent across live media outlets
- Social media development - Creating graphics, generating content that captures existing and new industry super members
- Stakeholder Engagement - Creating materials and communications collateral high profile stakeholders
- Construction of high quality and brand-consistent Electronic Direct Mails (EDMs) to fund affiliates
- Copywriting - Writing opinion pieces, social media copy, website pages and media releases that are easy to understand and accessible to the public
- Website maintenance and updates - Maintaining and updating ISA’s website, utilising knowledge of HTML programs (Silverstripe)
Digital Election Officer
Victorian Premier's Digital Election Team
2018.10 - 2018.11
- Over the 2018 state election campaign period, I was selected to be a member of Premier Andrews digital campaign team
- Generating social content through the use of Adobe and digital illustration programs
- Writing copy for messages received on Facebook, through Messenger, and via comments sections
- Writing copy for Facebook and Instagram captions
- Creating targeted advertising content for specific electorates
- Analysing engagement data for advertisements and organic posts in Facebook Page Manager
- Workshopping new ideas to broadcast the Premier’s election narrative
- Compiling daily and weekly status reports on the Premier’s social media channels.
Ministerial Assistant
Minister Lily D'Ambrosio's Ministerial Office
2017.08 - 2018.12
- Creating graphics and writing copy for the Minister’s Facebook page and twitter
- Writing parliamentary speeches for the Minister, ranging from member’s statements to Bill statements
- Scanning, tracking social media channels and news outlets to ensure the Minister is on the pulse
- Staffing the Minister at external stakeholder events
- Briefing the Minister on politically sensitive topics.
Marriage Equality Organiser
Victorian Trades Hall Council
2016.04 - 2016.07
- UsingNationbuilder to identify, organise and engage geographically dispersed activists
- Writing persuasive conversation models for volunteers to follow during direct voter contact activities
- Recruiting and organising volunteers on street stalls, phone banks, rallies, doorknocks, poster runs and stunts
- Liaising with LGBT stakeholder groups to ensure the campaign was diverse, accessible and inclusive
- Managing a “Rainbow Union Equality” Facebook and Twitter page
Education
Bachelors of Communications - Communications
Swinburne University of Technology
Melbourne, VIC10.2021
High School Diploma -
Kingswood College
Melbourne, VIC12.2013
Skills
- Adobe & design programs: Illustrator, Indesign, Photoshop, After Effect, Lightroom & Procreate
- Digital illustration & drawing.
- High level digital campaigning skills including content marketing, distribution and audience management.
- High level copywriting: speeches, social media, briefings, media releases.
- Diverse social media and strategy: Facebook, Twitter, Instagram, Wordpress, TikTok & Linkedin.
- Digital animation and video editing skills
- Photography
- Web content updates
- Basic Canon Photography skills
- Large stakeholder management
- Deep understanding of state and federal politics.
Accomplishments
- Ran and posted for one of Victoria's most popular Australian politicians on social media, Daniel Andrews.
- Ran and posted for the NSW Premier's, Chris Minns social media page.
- Created the most engaged, liked and reached post on the Victorian Premier's Instagram in 2022.
- Successfully grew @Ausunions Instagram following by 50% and engagement by 50% in under a year.
- Researched, created and executed the first ever Australian Unions Instagram strategy.
- Ran and posted social media on behalf of ACTU leaders Sally McManus and Michele O'Neil.
- Travelled with ACTU leadership to advise on digital social media and campaigning.
- Created the first ever hand-drawn post used on Premier Andrews’ social media.
- Supported the creation and management of ACTU’s successful TikTok strategy that has driven hundreds of union joins.
- Created an LGBT Rights campaign that gained the attention of comedian Josh Thomas and high-profile politicians.
- Successfully designed and sold Australian unions merchandise including one of their highest-grossing products.
Volunteering
I have also volunteered my time with Victorian Trades Hall Council and the Australian Labor Party on various election campaigns, the marriage equality plebiscite "YES" campaign and Young Workers Centre campaigns.
Timeline
Director of Digital Communications
NSW Premier's Private Office
2023.04 - Current
Digital Advisor
Premier's Private Office (Victoria)
2022.06 - 2023.04
Digital Content Manager
Australian Labor Party (NSW Branch)
2022.01 - Current
Social Media Officer
Australian Council Of Trade Unions (ACTU)
2020.01 - 2022.01
Communications Officer
Industry Super Australia (ISA)
2019.01 - 2019.11
Digital Election Officer
Victorian Premier's Digital Election Team
2018.10 - 2018.11
Ministerial Assistant
Minister Lily D'Ambrosio's Ministerial Office
2017.08 - 2018.12
Marriage Equality Organiser
Victorian Trades Hall Council
2016.04 - 2016.07
Bachelors of Communications - Communications
Swinburne University of Technology
High School Diploma -
Kingswood College
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