TOMAS ROGERS

• Leading the largest premix spirit in Australia - with an annual RSV in excess of $500M - across a wide spanning portfolio that delivers 60%+ of total Brown-Forman value
• Leading the Coca-Cola transition cross-functionally to implement a full portfolio rollout in 2025
• Leading the Jack Daniel's Premix team to execute first in class GTM strategy, conceptualize and execute innovation and lead the official Jack Daniel's x Mclaren Racing Formula 1 partnership

• Working collaboratively across all functions of the business and heading up a team of three to develop and execute, insight lead, business strategies to grow the value of our Super-Premium business
• Managing two - extremely talented - marketers has helped me grow further as a people leader
• Over my time leading the S-P NAW portfolio - Woodford Reserve has grown 80% from a Volume perspective and 105% from a Value perspective
• In FY23 Woodford Reserve became a top ten (#8) Super-Premium spirits brand from a Value perspective - up seven positions in three years

See LinkedIn Profile for for full role details.

Achievements listed below:

• Leading the launch of over 30 new expressions in Australia, varying widely in terms of volume, and value
• These limited lines added an incremental value of close to $1M in SNS for the business
• Helped oversee the most successful period to date for the Single Malts portfolio in Australia; delivering Volume growth of +118% and +164% from a Value perspective

See LinkedIn Profile for for full role details.

Achievements listed below:

• Being the first market Globally to Implement a full brand refresh across all touch points - with the goal of changing consumer perceptions of the brand
• Returning the brand to growth Year-End 2019 (+10% depletions), after three consecutive years of decline, to this day remains my proudest professional achievement

• Previously managing lucrative and diverse territories arms me with an in depth and very practical understanding of both the Retail and On-Premise segments
• My time working directly with customers reviewing their performance, and understanding their business needs provides me with a unique approach to campaign planning, as well a strong commercial application to marketing activity