Tong Wu

. Formulated and executed a comprehensive marketing strategy to drive user growth and elevate brand visibility. Collaborated with partners across marketing, sales, design on a variety of targeted marketing campaigns across all channels, resulting in a 18% increase in new user acquisition compared to the first half of the year

. Conducted rigorous weekly data analysis using Power BI, focusing on key performance indicators such as Conversion Rate, Gross Merchandise Value, New Users, Daily Active Users, and Retention Rate. Implemented strategic initiatives to enhance user experience within the app, leading to a significant increase in daily active user volume

. Orchestrated and managed event planning and coordination for Orientation Week across four universities in Sydney. Successfully acquired over 5,000 new users through the events and achieved over 1 million impressions on social media platforms including Red Book and TikTok

. Successfully negotiated and forged strategic partnerships with local business organizations spanning various industries, aligning with our targeted user market

. Generated insight dashboard design in Google Data Studio after the launching of campaign for marketing team to viewing key metrics such as Goal Conversion Rate, Cost Per Click, Click Through Rate to measure the performance of marketing activities and adjust campaign strategies

. Continuously intergrated Google Ads， GA4, Meta, tracking metrics to Funnel server to streamline the reporting flow, scheduled auto extract refresh, resulting in approx 20% of time saving

. Conducted social listening and analyzed key metrics on multiple social media platforms, provided result-driven recommendations to maximize traffic acquisition, acquired 30k+ followers in 2 months