Hongjia Liu
Brisbane,QLD
Summary
Dynamic marketing professional with a proven track record at S Clinic, excelling in market research and social media marketing. Expert in crafting engaging content and developing automated email campaigns, driving customer engagement and enhancing brand visibility. Strong analytical skills complemented by effective team leadership, consistently delivering impactful results.
Overview
3
3
years of professional experience
Work History
Marketing Specialist
S Clinic
Brisbane, QLD
10.2022 - 10.2023
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Created content for various social media platforms including Facebook, Twitter, Instagram and Wechat.
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
- Conducted market research to identify trends and customer needs.
- Analyzed sales data to understand product performance and identify areas for improvement.
Chief Editor
U Media
Brisbane, QLD
09.2021 - 10.2022
- Maintained an active presence on social media sites such as Twitter, Facebook,redbook, wechat and Instagram as part of a larger strategy for promoting content produced by the organization.
- Updated databases with information about new publications.
- Ensured that all published documents met industry standards.
- Supervised a team of writers, providing feedback and guidance to improve quality.
Store Manager
Sizzling braised pot city
Brisbane, QLD
10.2020 - 10.2021
- Developed strategies to maximize sales and profitability.
- Identified opportunities for cost savings through waste reduction initiatives.
- Ensured compliance with safety regulations and company policies.
- Performed regular price checks to ensure competitive pricing.
Education
Master of marketing And Human Resources
University of Queensland
Brisbane, QLD07-2022
Skills
- Market research
- Social media marketing
- Content creation
- Email marketing
- Data analysis
- Customer engagement
Timeline
Marketing Specialist
S Clinic
10.2022 - 10.2023
Chief Editor
U Media
09.2021 - 10.2022
Store Manager
Sizzling braised pot city
10.2020 - 10.2021
Master of marketing And Human Resources
University of Queensland
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