Toni Howard

Develop and oversee SCA’s strategy to maximise regional digital revenue.
Responsible for digtal revenue growth across regional Australia.

• Responsible for achieving targets through leadership and development of our regional Sales teams.
  • Conducted ongoing reviews and evaluation, to assess the application, operational implications, and ROI of our digital products.
• Oversee the management of all Regional Digital collateral, resources, products and training program's.
• Collaborated across the business to create strategies to drive strong multi-platform client solutions, delivering greater commercial outcome for the business.
• Utilised technology and insights to support commercialisation of regional digital assets.
• Ensured all products optimisation and ability deliver outcomes for clients.
  

Responsible for the commercialization and revenue growth of SCA regional digital assets across regional NSW and QLD.

• Leading and coaching sales teams across states remotely.
• Developing business plans and strategies to drive revenue growth.
• Collaborating with stakeholders, state-based GMs, sales, content, and
  operations to identify opportunities and deliver results.
• Driving revenue and achieving state-based budgets. Reporting, tracking
  and forecasting on revenue and pipelines.
• Leveraging industry insights and tools to identify areas of digital
  media/marketing commercial growth for SCA.
• Creation of new sales processes, procedures, and tactics to increase
  efficiencies.

Responsible for driving revenue into News Corp's Regional Media P&L through commercial initiatives and strategic partnerships. Managing all
commercial communications, driving demand for News Corp Regional
Brands, resulting in revenue outcomes for the business.

• Drive revenue through product innovation, strategy and implementation.
• Responsible for the P&L and growth of the regional network
• Developing sales initiatives and strategies resulting in significant
  revenue outcomes.
• Collaborate with GM's and editors to deliver tangible results.
  Leading Partnership executives, Insights analysis managers and trade
  executives.
• Utilize strategic analysis & interpretation of data and insights relevant to
  product development

General management of a team of editors, account managers, admin, designers etc. Responsible for P&L and commercial revenue growth.

• Implementation of sales initiatives and growth strategies.
• Coaching and onboarding.
• Design multi media marketing strategies to best optimize results
• Responsible for achieving targets through leadership and development of our Account Sales Manager team.
• Develop a customer acquisition, retention and growth strategy
• Utilizing my industry sales knowledge to segment the market and understand where the most valuable and long term opportunities lie
• Develop proposals that meet the clients' objectives
• Increase yield and market share, Maximize revenue opportunities
• Revenue and forecasting management