Toni Nason

In April of 2013 I opened a lifestyle store in Mornington called April & Rose. 

In September of 2016 we relocated to Red Hill. 

My duties/responsibilities were as follows: 

• Optimized inventory levels to stay with current demand.
• Established and maintained strong procedures for daily operations.
• Created successful marketing and promotions plans that drove revenue growth.
• Developed and implemented detailed business plan to get operations running on the best foundation.
• Managed the workflow of all business processing including the preparation of reports to support the sales department. 
• Recruited, interviewed and hired individuals who would add value, dedication and knowledge to the sales team.
• Provided impactful sales training and motivated sales team members to drive revenue growth.
• Analyzed sales data and kept up to date with market trends. 
• Approved all sales staff budget expenditures.
• Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices.
• Trained all incoming sales team members.
• Tracked trends and suggested enhancements that would both challenge and refine the company's product offerings.
• Coached employees in successful selling methods and encouraged cross-selling additional products and services.
• Contacted customers by phone and email in response to inquiries.
• Built relationships with customers and the community to establish long-term business growth.
• Sourced materials and props for photo shoots to enhance products and appearance of subjects.
• Consulted with clients to determine style preferences and provide appropriate recommendations to ensure desired outcome of new image.
• Filed paperwork and organized computer-based information.
• Organized store merchandise racks by size, style and color.
• Answered customer questions regarding store merchandise, department information and pricing.
• Set and recommended mark-up rates, mark-down rates and selling prices for merchandise.
• Negotiated prices, discount terms and all transportation arrangements for merchandise.
• Led merchandise selection, pricing, planning and marketing.
• Created visual marketing and styled window displays.

Karalee Fine Foods is owned by my husband and myself. A family owned and operated retail/wholesale  business for over 50 years. 

Over the past 19 years I have assisted  with the following duties in our retail store when needed: 

• Completed stock orders and managed inventory levels.
• Rotated manufacturer products as needed.
• Interviewed and worked closely with vendors to acquire and develop desired products.
• Assembled promotional displays, including quarter and full-size point of purchase displays.
• Removed damaged, out-of-code, not-in-set and discontinued items from displays.
• Created visual marketing and styled window displays.

• Accepted and finalized product returns.
• Processed cash, check and credit card payments.
• Opened new merchandise and stocked sales floor racks and shelves.
• Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
• Delivered a high level of service to clients to both maintain and extend the relationships for future business opportunities.
• Contacted customers as soon as issues arose to immediately find resolution before the problems escalated.

• Processed cash, check and credit card payments.
• Accepted and finalized product returns.
• Trained new employees on customer service, money handling and organizing strategies.
• Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
• Opened new merchandise and stocked sales floor racks and shelves.
• Consistently hit and exceeded sales goals by 20%.
• Maintained an extensive knowledge of competitors, their offerings and their presence in assigned territory.
• Identified and analyzed key competitors and related products.
• Delivered a high level of service to clients to both maintain and extend the relationships for future business opportunities.

• Processed cash, check and credit card payments.
• Opened new merchandise and stocked sales floor racks and shelves.
• Trained new employees on customer service, money handling and organizing strategies.
• Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
• Accepted and finalized product returns.
• Worked with designers and production staff to create high-quality and brand-specific ads.
• Contacted customers as soon as issues arose to immediately find resolution before the problems escalated.
• Researched and customized service proposals for clients.
• Consistently hit and exceeded sales goals by 20%.