Summary
Overview
Work History
Education
Skills
Personal
Introduction
Timeline
Generic

Tony Haines

St Ives,Australia

Summary

Dedicated Out-of-Home professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. The experience, strengths and skills that have made me effective in business most recently are:

  • Developing and pitching OOH commercial & market strategies
  • Strategically and successfully identifying, implementing & managing asset projects
  • An understanding of Data, Measurement and Digital Network Platforms
  • Adept and confident in the corporate arena; consulting and negotiating proposals to Industry Groups, Directors, key decision-makers & C-Suite
  • Relationships with contacts across Government, Asset Owners, Industry Groups, Media Companies, Agencies, Clients and Creative Agencies

Overview

24
24
years of professional experience

Work History

General Manager Digital Billboard Network

EiMedia
11.2020 - 01.2025


  • Developed and implemented strategies to increase the number of assets, increase sales and profitability.
  • Managed budget implementations, employee reviews, training including MOVE/OMA, schedules and operations, maintenance and marketing
  • Project-managed every tender, asset owner agreement
  • Project-managed each site build including required consultants, reports, town planning, final DA's, construction certificate and site launch

General Manager

XTD - Cross Track Digital
01.2013 - 07.2019


  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with asset owners, company board & investors, media partners, agencies and stakeholders to ensure long-term success and performance standards
  • Expanded business operations into international markets, navigating regulatory environments and cultural differences for successful entry.

NSW Group Sales Manager

APN Outdoor
04.2001 - 08.2012
  • Increased group sales revenue across Billboards, Posters, Rail, Airports and Bus formats by implementing strategic marketing initiatives and leading a high-performing sales team.
  • Delivered detailed monthly reports on team performance, highlighting areas for improvement while celebrating successes collectively

Education

Governance, Strategy & Outcomes -

Australian Institute of Company Directors
01.2019

Business Management Certificate -

TAFE

Management Certificate -

Australian Institute of Management Brisbane
01.1994

Higher School Certificate -

Indooroopilly High School

Professional Selling Skills -

Television Bureau of Marketing

Sales Manager's Boot-camp course -

Wayne Berry
01.2003

Advertising Certificate -

George Patterson Bates
01.1999

Skills

  • Leadership and team building
  • Problem resolution
  • Operations management
  • Team player
  • Project management
  • Vendor relationships
  • New business development

Personal

  • Board Member Manly Warringah Kayak Club
  • Founder of the Sydney Tri Series Surf Ski Events
  • Member Paddle Australia Growth & Investment Committee
  • Active Member of Narrabeen SLSC Patrol & Competitor


Introduction

  • Developing and pitching commercial & market strategies
  • Building, coaching & maintaining high-performance teams within a complex logistical selling environment
  • Creating group plans based on strategy and tactics
  • An understanding of Data, Measurement and Digital Network Platforms
  • Adept and confident in the corporate arena; consulting and negotiating proposals to Industry Groups, Directors, key decision-makers & C-Suite
  • Relationships with contacts across Industry Groups, Media Companies; Agencies + many major Marketing Brands/Clients and Creative Agencies

Timeline

General Manager Digital Billboard Network

EiMedia
11.2020 - 01.2025

General Manager

XTD - Cross Track Digital
01.2013 - 07.2019

NSW Group Sales Manager

APN Outdoor
04.2001 - 08.2012

Sales Manager's Boot-camp course -

Wayne Berry

Advertising Certificate -

George Patterson Bates

Governance, Strategy & Outcomes -

Australian Institute of Company Directors

Business Management Certificate -

TAFE

Management Certificate -

Australian Institute of Management Brisbane

Higher School Certificate -

Indooroopilly High School

Professional Selling Skills -

Television Bureau of Marketing
Tony Haines