Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Tony Parsons

Greater Melbourne Area

Summary

Founder and operator focused on building scalable, defensible businesses in highly regulated industries such as clinical trials. Experienced in leading startups, strategic leadership, and innovation with a proven track record of driving growth and building partnerships.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Co-Founder & CEO

Sana One/Better Trials (Clinical Trials)
Melbourne, VIC
05.2025 - Current
  • Founded and leading an innovative clinical trials platform focused on improving patient recruitment and retention.
  • Developed and implemented strategic plans to scale the business and secure partnerships with key stakeholders.
  • Oversaw operations, regulatory compliance, and quality assurance to ensure successful trial execution.

Founder Now Advisor

CA Marketing Group/Comparison Advantage
Melbourne, VIC
02.2016 - Current
  • Provided strategic guidance on marketing and business development initiatives to support company growth.
  • Advised on digital marketing strategies, market analysis, and competitive positioning
  • Built a bootstrapped 25 person performance marketing agency spending over $10 million per year on ads supporting brands like Bloc ex Square, Fuji Xerox, Toshiba, Telstra, Pepper Money and many more.
  • Executing 1000's of daily verified referrals across auto finance, insurance, home loans, tech and b2b services.

Master Territory Manager

Sharp, Viatek, Forum Group
Melbourne, VIC
01.2009 - 01.2016
  • Self employed sales manager across markets like telecommunications, office technology and software.
  • Accountable for meeting annual sales targets in the millions and training sales agents underneath me.

Education

High School Diploma - Finance

The National Finance Institute
Melbourne, VIC
01-2025

Bachelor of Commerce - International Economics

Latrobe University
Bendigo, VIC
01-2007

High School Diploma - International Economics

Swan Hill Seondary College
Swan Hill, VIC
12-2002

Skills

  • Business Development and Strategy
  • Clinical Trials Management
  • Operations Leadership
  • Digital Marketing and Growth
  • Entrepreneurship
  • Financial Management
  • Team Building and Leadership
  • Performance Marketing

Certification

  • Module C5.01 Principles of Good Clinical Practice 2025.

Timeline

Co-Founder & CEO

Sana One/Better Trials (Clinical Trials)
05.2025 - Current

Founder Now Advisor

CA Marketing Group/Comparison Advantage
02.2016 - Current

Master Territory Manager

Sharp, Viatek, Forum Group
01.2009 - 01.2016

High School Diploma - Finance

The National Finance Institute

Bachelor of Commerce - International Economics

Latrobe University

High School Diploma - International Economics

Swan Hill Seondary College
Tony Parsons