Tony Thaung
Marketer
Melbourne,VIC
Summary
Digital marketing specialist with expertise in Google Ads and SEO, focused on driving measurable results for local Australian businesses. Proven track record in managing over 15 client accounts, delivering significant ROI through effective paid search and organic growth strategies. Over 3 years of experience in technical SEO, PPC optimisation, and data analytics, ensuring clear strategic direction. Seeking to leverage diverse marketing skills to contribute to a forward-thinking organisation.
Overview
7
7
years of professional experience
2
2
Certifications
Work History
Google Ads Specialist
J Digital
03.2025 - Current
- Manage Google Ads campaigns for Australian local businesses with a primary focus on Search campaigns.
- Optimise client accounts using established internal processes, monitoring keyword and ad performance against KPIs.
- Add high value search terms and remove irrelevant queries to maximise campaign efficiency and profitability.
- Contribute written components for weekly and monthly performance reports.
- Translate complex campaign data into clear, actionable insights for clients.
- Use Google Tag Manager and CRM systems to improve tracking accuracy and attribution.
- Build expertise in campaign creation, optimisation strategies and performance tracking in collaboration with the wider team.
SEO Account Manager
Digital Next Australia
01.2024 - 02.2025
- Managed a portfolio of 15 clients across local businesses and ecommerce stores with an 89 percent retention rate.
- Maintained transparent communication to ensure clarity on priorities, deliverables and alignment with business goals.
- Produced detailed professional reports using Agency Analytics.
- Conducted keyword research to identify high value search opportunities and shape SEO strategies.
- Designed comprehensive SEO strategies using Ahrefs, SEMrush, Search Console and GA4.
- Collaborated with content teams and developers to align technical, UX and content recommendations.
- Used HotJar heat mapping to identify CRO opportunities and support targeted landing page builds.
- Employed AI tools to automate E E A T competitor analysis and entity research.
- Developed email templates and leveraged AI to streamline recurring marketing workflows.
Freelance SEO Specialist
Symplex Digital
07.2022 - 11.2023
- Delivered SEO best practices for small local businesses, focusing on measurable results and lead growth.
- Acted as primary point of contact for clients, managing onboarding, updates and actionable recommendations.
- Conducted comprehensive keyword research using Ahrefs, Mangools, Majestic and SEMrush.
- Executed local SEO strategies including Google My Business optimisation and citation management.
- Implemented on page optimisation such as meta tags, headings and content structure improvements.
- Managed link building campaigns and outreach to authoritative websites.
- Performed technical audits and worked with developers to improve site speed and technical health.
Marketing and SEO Assistant Intern
RateIt
03.2019 - 12.2019
- Reported to the Director of Marketing and assisted with SEO tasks and marketing metrics.
- Contributed to a major SEO campaign that achieved a significant increase in rankings for target keywords.
- Monitored web analytics and prepared SEO audits using Ahrefs, Mangools and SEMrush.
- Conducted market research, scraping and organising data for more than 60 parent companies in the retail sector.
Education
Bachelor of International Business - International Business
01.2019
Diploma in Business - Business
01.2018
Skills
- Google Ads account management
- Search campaign build
- Optimisation
- Scaling
- Keyword research
- Negative keyword management
- Query pruning
- SEO strategy
- Roadmap creation
- Technical SEO audits
- Local SEO
- Google Business Profile optimisation
- On page optimisation
- Content structure
- Link building
- Outreach
- Google Tag Manager implementation
- Google Analytics 4
- Search Console
- Performance dashboards
- Client reporting
- Conversion rate optimisation
- Heatmaps
- User behaviour tools
- CRM integration
- Lead tracking
- Ahrefs
- SEMrush
- Mangools
- Majestic
- HotJar
- Agency Analytics
- AI tools
- Competitor research
- Entity research
- Email automation
- Marketing automation
- Client communication
- Expectation management
- Cross functional collaboration
- Process driven
- Detail oriented
- Data informed
Certification
Technical SEO Certification
Languages
English
Full Professional
Burmese
Native/ Bilingual
Timeline
Google Ads Specialist - J Digital
03.2025 - Current
SEO Account Manager - Digital Next Australia
01.2024 - 02.2025
Freelance SEO Specialist - Symplex Digital
07.2022 - 11.2023
Marketing and SEO Assistant Intern - RateIt
03.2019 - 12.2019
Monash University - Bachelor of International Business, International Business
Monash College - Diploma in Business, Business