Tori Sabbagh
Caringbah Sth,NSW
Summary
Versatile marketing professional with expertise in both online and offline campaigns & strategy. Showcasing 4+ years in media supported with broader experience across other industries.
Overview
6
6
years of professional experience
Work History
Marketing Manager (Media)
Domain
11.2023 - Current
- Manage the end to end consumer marketing for our local marketing, in conjunction with the B2B Marketing team, to achieve growth objectives.
- Work with creative agency to develop creative for local marketing campaigns based on strategic local media buy.
- Build partnerships with our media agency and partnerships (Allianz & The Block) to negotiate and deliver the best possible commercial outcomes
- Manage relationships with external agencies (media & creative) to streamline briefings, ensuring a seamless transition to in-house service teams.
- Feed into branding agencies customer research to gain insights into consumer behavior.
- Monitor media budgets and ensure accuracy in invoicing and media reconciliation
- Developed marketing strategies based on corporate objectives & strong understanding of Domain’s residential customers (owners, seekers and and plan to effectively target these audiences.
National Marketing Executive
Domain
05.2022 - 10.2023
- End to end management of the 2023 B2B Seasonal brand campaigns - strategically ensuring
alignment with the launch of Domain’s new brand positioning for consumers. Achieved,
strong brand recall and successfully met brand goals. - Organised and facilitated regular meetings with senior management & Group Services teams, ensuring timely delivery of all campaign deliverables and performance goals were front of mind. This strategic approach facilitated the successful delivery of our primary objective - increasing website traffic and driving leads to our commercial team.
- Managed budgeting processes for various projects across the organization.
- Strengthened branding initiatives by implementing key trade events Nationally, taking a comprehensive approach to handle all aspects, from speaker coordination to stakeholder management and event coordination.
- Implemented optimisations based on brand studies, resulting in enhanced efficiency and results with our key brand partnerships (Allianz Stadium & The Block)
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to help build future strategies.
- Ensured compliance with legal regulations related to branding initiatives.
Account Executive (Media)
Domain
04.2021 - 04.2022
- Work with Ad-ops to generate tags, troubleshoot campaigns & creative issues.
- Work with Insights team to compile and present quarterly property insights and market analysis to key clients.
- Developed successful working relationships within the team, media representatives and Project Marketers to attract and retain key accounts while driving revenue growth in a highly competitive market.
- Collaborated with cross-functional teams such as finance, operations, legal, and marketing to identify new opportunities for growth.
- Provided timely customer service support to resolve any issues quickly and efficiently.
Account Executive
PHD/FOUNDATION
10.2020 - 04.2021
- Prepared detailed reports on campaign performance metrics such as reach, impressions, click-through rates & conversions.
- Collaborate closely with key agencies and publishers to develop and execute long-term partnership campaigns, such as the successful Bundaberg x NRL partnership
- Managed budgets for all media activities ensuring cost effectiveness of campaigns.
- Assisted Digital Director in designing long-term plans aimed at guidelines and processes between all key stakeholders on implementation strategies.
- Collaborated with creative teams to ensure that all messaging adhered to brand standards and delivered in line with media deadlines.
- Negotiated contracts with vendors and suppliers to secure competitive pricing for media services.
- Work with Ad-ops to generate tags, troubleshoot campaigns & creative issues. Knowledge of Ad tagging ecosystem – VAST, VPAID, Javascript, 1x1s & Viewability.
- Use Media and Ad tools daily - Google Ads manager & Facebook Ads Manager, Sprinklr, IAS, SMD & E-tam.
- Managed media campaigns and schedules from implementation to post-campaign analysis.
- Work towards clients KPIS across an audited account and Alcohol Advertising Principles (Diageo)
Account Coordinator
PHD MEDIA AGENCY
12.2019 - 09.2020
- Monitored online and offline channels to track campaign performance and identify opportunities for improvement.
- Assist with analysing market and media data to deliver insights and presentations for future media strategies to account leads.
- Managed budgets via tracking processes for advertising campaigns across various media outlets.
- Developed skills in Digital Marketing through being the owner of trafficking and creating accurate digital specification documents.
- Answer all account queries and invoicing requests with support from Account Manager.
Education
Higher school certificate -
Newtown High School of the Performing Arts
01.2013
DIPLOMA OF MARKETING - ADVERTISING & MEDIA -
BACHELOR DEGREE IN PROPERTY (Valuation, Development & Investment) -
Skills
- Proficient relationship building
- Marketing Campaigns
- Campaign Management
- KPI Tracking
- Project Management
- Public speaking
- Partnership Development
- Partnership Marketing
- Budget Administration
- Digital Marketing
Websites
Hobbies and Interests
- Fitness
- Horse Riding
- Gymnastics & dancing
- Fashion
- Travel
References
On request.
Timeline
Marketing Manager (Media)
Domain
11.2023 - Current
National Marketing Executive
Domain
05.2022 - 10.2023
Account Executive (Media)
Domain
04.2021 - 04.2022
Account Executive
PHD/FOUNDATION
10.2020 - 04.2021
Account Coordinator
PHD MEDIA AGENCY
12.2019 - 09.2020
Higher school certificate -
Newtown High School of the Performing Arts