Tracey Croker

My role at Made Healthy was to form the concept, plan and open 3 stores in the Melbourne CBD in a 6 month period. I was responsible for implementing all systems and processes to operate a new business.

• Planned and opened 3 Melbourne CBD stores within 6 months, establishing all operational systems and processes.
• Designed menus, sourced suppliers, and conducted cost analysis to ensure healthy profit margins.
• Led recruitment, onboarding, payroll implementation, and KPI development for store teams.
• Developed brand identity, packaging, and marketing campaigns to drive awareness and sales.
• Introduced loyalty programs, seasonal promotions, and themed events to boost customer retention.
• Managed budgets effectively by monitoring expenses closely, identifying cost-saving opportunities, and allocating resources strategically.
• Determined layout of store merchandise for visual appeal to consumers.
• Oversaw all aspects of store operations, ensuring consistent compliance with company policies and industry regulations.

In my role at Coffee On Cue, I played a pivotal role in overseeing all facets of operations within Victoria, contributing as one of the key executives shaping the company's direction.

• Oversaw all Victorian operations, driving growth in both sales and team size.
• Built and maintained strong client and supplier relationships.
• Led recruitment, HR policy development, and training programs.
• Managed COGS and wage reporting for executive decision-making.
• Launched in-house corporate barista service, expanding service offerings.
• Directed initiatives to improve work environment, company culture or overall business strategy.
• Implemented quality control systems to boost overall product consistency and reliability.

In my progressive journey within the company, starting from store support and advancing to business growth and finally to the role of Franchise Operations Manager, I consistently demonstrated respectful leadership and a relentless commitment to excellence.

• Directed operations for the entire brand, including compliance, merchandising, and customer service training.
• Managed POS, online ordering, delivery partnerships, and financial integrations.
• Provided business coaching, utilising P&L data to improve profitability.
• Led franchise recruitment, training, and onboarding platform rollout.
• Negotiated supplier contracts and implemented food costing software.
• Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
• Analyzed and reported on key performance metrics to senior management.

In my role I played a pivotal role in the expansion of the Nashi store network, driving growth from 4 to 12 stores.

• Providing integral support in the conceptualization, design, fit-out, and launch of new stores, ensuring seamless integration of opening systems.
• Serving as the primary liaison between head office, kitchen operations, 12 stores, and delivery drivers, facilitating effective communication and operational cohesion.
• Conducting comprehensive financial analysis encompassing payroll, cost of goods, and wastage to identify areas for improvement and implement strategies to enhance profitability.
• Implementing and refining communication systems and brand representation standards across the entire network to uphold consistency and brand integrity.
• Overseeing bank account reconciliation and managing debt recovery efforts, ensuring financial stability and liquidity.
• Coordinating and administering weekly payroll processes for a team of 70 employees, ensuring accuracy and compliance.
• Continuously refining and implementing food safety programs to uphold stringent quality standards and regulatory compliance.
• Hosting weekly team meetings covering operations, new product development, and financial updates to foster alignment and collaboration.
• Managing all aspects of POS systems, ensuring optimal functionality and efficiency.