Summary
Overview
Work History
Skills
Timeline
Generic

Tracy Ayres

Manly,NSW

Summary

Dynamic leader with a proven track record at Laithwaites Wine, enhancing brand recognition and driving substantial business growth through strategic marketing and effective project coordination. Excelled in digital marketing strategy and team leadership, achieving significant improvements in customer engagement and online presence. Skilled in CRM strategy development and stakeholder relationship management, consistently delivering impactful marketing solutions.

Overview

33
33
years of professional experience

Work History

Marketing Director'

Laithwaites Wine
10.2010 - 04.2023
  • Built strong relationships with industry professionals and influencers.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Directed trade show participation, maximizing exposure for company products and services.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Optimized digital marketing efforts for increased online presence and customer engagement.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Mentored junior team members, fostering professional development within the organization.
  • Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
  • Managed marketing budget for maximium ROI.
  • Enhanced user experience on company website with comprehensive redesign, leading to increased traffic and engagement.
  • Negotiated advantageous contracts with vendors and service providers, reducing marketing costs while maintaining quality.
  • Led cross-functional team to launch new products successfully, ensuring alignment with customer needs and market trends.
  • Developed robust analytics framework to measure and report on campaign performance, guiding strategic adjustments and improvements.
  • Elevated brand loyalty and customer retention by launching personalized communication and rewards program.
  • Drove significant growth in online presence by optimizing SEO strategies and content marketing efforts.
  • Spearheaded comprehensive rebranding initiative, resulting in enhanced market positioning and brand recognition.
  • Fostered culture of innovation within marketing department, encouraging experimentation with new marketing techniques and technologies.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

CEO / Marketing Director

International Masters Publishers
01.2004 - 10.2010
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.

Marketing Manager

Bertelsmann Media -Book Club Associates
01.1999 - 06.2002
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.

Marketing Manager

Compton and Woodhouse
03.1990 - 12.1998

Skills

  • Strategic Networking
  • Digital Marketing Strategy
  • Strategic Development
  • Effective Project Coordination
  • Project Oversight
  • Sales Proficiency
  • Creative Leadership
  • Brand Management
  • Team Leadership
  • Market Strategy Development
  • CRM Strategy Development
  • Critical Thinking in Decision-Making
  • Effective Business Strategy Implementation
  • Stakeholder Relationship Management
  • Marketing Strategy Development
  • Strategic Marketing Planning

Timeline

Marketing Director'

Laithwaites Wine
10.2010 - 04.2023

CEO / Marketing Director

International Masters Publishers
01.2004 - 10.2010

Marketing Manager

Bertelsmann Media -Book Club Associates
01.1999 - 06.2002

Marketing Manager

Compton and Woodhouse
03.1990 - 12.1998

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Tracy Ayres