Tracy Leung

Client Portfolio: AutoSports Group

• Lead media planning and buying across all digital, social and traditional channels, resulting in QoQ increase in leads and conversions across all brands and dealers
• Manage 55 clients' relationship management; alongside all media vendors
• Lead all monthly campaign rollover, social and digital optimisations; ensure clients' lead targets are delivered
• Manage and train media coordinator and offshore team of 5
• Assist in Quarterly Business Review and Quarterly Business Review presentations

Client Portfolio: Sony Pictures Releasing & Visit Britain

• Led media planning and buying across digital and social channels, delivered great awareness and engagement success to the following films: Anyone But You, Madame Web, Ghostbusters 4, Garfield, Tarot, Napoleon (and etc), which contributed to the wider box office result
• Led all social and digital creative reporting and PCAs, provided optimisation recommendations to ensure the success of our campaigns
• Managed clients and media vendors' relationship
• Assisted in strategic responses and competitor analysis, which contributed to the implementation and strategic presented

Client Portfolio: Roger Vivier, Celine, Valentino, Fendi, Archie Rose, Champagne Bollinger, Simon Pérèle, Sunglass Hut

• Led all PR pitches for Fashion clients and Archie Rose - which was successfully featured in digital articles and social postings of top-tier publications
• Assisted in event management for the Celine and Valentino store opening
• Assisted in influencer dressing and sample management; led the agency's showroom showcase
• Led all campaign reportings and social management

Client Portfolio: Hermés, Ralph Lauren, Giorgio Armani & Emporio Armani

• Assisted in reporting through data analysis on IAS and Flashtalking
• Assisted in brand competitors' analysis and research; and influencer sourcing
• Managed OOH site cards and POPs deck