Trang To
Peakhurst,Sydney
Summary
Proven skills in digital marketing, particularly in gaining customer leads, building the brand's online presence across owned, paid social media and increasing customer engagement.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Coordinator
Pierre Fabre Australia
03.2023 - Current
- Work closely with the digital team to organize six digital competitions and three e-sampling campaigns to reach KPIs of 46,000 customer leads for Eau Thermale Avène and 30,000 leads for Klorane
- Create and assist in sending digital newsletters to an internal database with an average open-rate of over 40% and click-through rate from 2% to 4%
- Build and manage online communities on various social media platforms, including responding to enquiries within 48 hours
- Host a collaborative social media giveaway to attract roughly 1,000 participants
- Help Digital Marketing Manager in creating promotional ads and following up with marketing agencies on the running of the ads
- Support Digital Marketing Manager and Social Media Executive with project management of digital marketing campaigns and editorial calendar
- Report the brand's digital media activities and competitor activities on a weekly basis
- Support Digital Marketing Manager in post-campaign reports using various analysis tools to evaluate ROI
- Schedule social media posts and create social media stories to showcase media coverage
- General administration (invoice processing, product send-out)
Marketing and Social Media Administrator
Versatile Ceramics
07.2022 - 03.2023
- Create content, edit photos and videos for Versatile social media accounts
- Build up online stores on e-commerce websites such as Gumtree, eBay and Amazon to drive customers to the showroom and boost sales
- Respond to customers' inquiries on various social media platforms and e-commerce websites
- Run social media advertising campaigns using Facebook Ads Manager
Digital Marketing Intern
Witz Cybersecurity
06.2022 - 08.2022
- Use Hubspot & MailChimp to send out marketing emails and manage customers' details
- Edit blogs for the Witz Cybersecurity website
- Create marketing materials using Canva and Adobe Illustrator
Store Host
MECCA
11.2022 - Current
- Greet and support customers in curating the right skincare/makeup/fragrance products
- Provide exceptional customer service to achieve daily sales target
- Assist the store with inventory and process payments
Education
Master of Arts - Marketing
University of Technology Sydney
Sydney, NSW12.2022
Bachelor of Arts - Accounting
National Economics University
Sydney, NSW07.2019
Skills
- Campaign Management
- Customer Relationship Management (CRM)
- Social Media Engagement
- Customer Service
- Market Research and Analysis
- Google Analytics
- Adobe Creative Suite
- Microsoft Office
Certification
- Facebook Ads Certificate & Google Ads Search Certificate, 04/2022
- Graphic Design Course Completion (FPT Arena Multimedia Hanoi), 12/2020
References
- Ferrelli Fabrizia (Digital Marketing Manager), Pierre Fabre Australia, +61 415 620 880
- Nassim Ghosni (Marketing Manager), Versatile Ceramics, +61 423 030 629
- Sarah Horgan (Store Manager) | Mecca Myer, Sydney CBD, +61 411 049 596
Personal Information
- Date of Birth: 11/05/1997
- Gender: Female
Hobbies and Interests
- Photography
- Listening to music
- Dancing
- Watching comedy
Timeline
Digital Marketing Coordinator
Pierre Fabre Australia
03.2023 - Current
Store Host
MECCA
11.2022 - Current
Marketing and Social Media Administrator
Versatile Ceramics
07.2022 - 03.2023
Digital Marketing Intern
Witz Cybersecurity
06.2022 - 08.2022
Master of Arts - Marketing
University of Technology Sydney
Bachelor of Arts - Accounting
National Economics University
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