TRAN TRUC VY LE
Shellharbour,NSW
Summary
I am a proactive marketing student with hands-on experience in developing and executing campaigns that drive engagement and build brand presence. In my role as Marketing Executive for the Vgong - Vietnamese Students in Wollongong and a Founder in Lily's Dreamland handmade stuff, I have created and managed social media content, organized successful events, and designed promotional materials that enhanced our outreach. My background in customer engagement, content creation, and team collaboration equips me to bring both creativity and strategic insight to your marketing team. I am eager to contribute to impactful campaigns and grow my marketing skills through this internship opportunity.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Intern
Food Markies Pty Ltd
Nowra, NSW
01.2025 - 03.2025
- Created and executed social media strategies to increase customer engagement.
- Prepared presentations summarising research findings.
- Developed storytelling for launching a new campaign.
- Provided support in implementing digital marketing strategies across multiple channels.
- Designers on creating visuals/video for campaigns.
- Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
- Created content for company blog, newsletters, and email marketing campaigns.
- Managed social media accounts, creating engaging posts and monitoring user interactions.
Marketing Executive
Vgong - Vietnamese Students in Wollongong
Wollongong, NSW
09.2023 - 09.2024
- Developed engaging content for social media platforms (e.g., Instagram, Facebook) that increased follower engagement.
- Designed graphics, event flyers, and digital ads using tools like Canva, Photoshop, ensuring consistency with club branding, and appealing to the target audience.
- Organized events such as workshops, guest lectures, and networking sessions, collaborating with local businesses and alumni to enhance the club's brand presence and provide valuable opportunities to members.
Startup Founder
Lily's Dreamland
Wollongong/ Shellharbour, NSW
04.2024 - Current
- Developed business plan to launch startup venture.
- Identified potential collaborators and expanded workshop to engage more people (Collaboration with Vgong - Vietnamese Students in Wollongong for Dreamy Dangles Workshop).
- Conducted market research and identified target customer segments.
- Create handmade products, come up with ideas for image design, and content.
Sales Agent
Oak Flats Hot Bread
Shellharbour, NSW
10.2022 - 12.2024
- Managing inventory on display, restocking popular items promptly, and handling cash transactions accurately.
- Generated leads through promoting special deals and new products, techniques for upselling enhanced overall sales, and provided insights into effective in-store marketing strategies.
- Developed relationships with customers and drove sales by providing excellent customer service, product knowledge, and effective communication.
Nail Specialist
Daisy's Nail and Beauty
Shellharbour, NSW
10.2022 - Current
- Greeted clients, provided customer service, answered phone calls, and scheduled appointments.
- Provided manicures, pedicures, nail extensions, gel nails, and acrylics, especially as an artist designer with creativity.
- Customer engagement, visual content creation, and brand representation from professional video and picture.
Education
Bachelor of Business - Marketing
University of Wollongong
Wollongong, NSW07-2026
Skills
- Communication & Teamwork
- Trends Analysis
- Interpersonal Skills
- Content creator
- Strategic Planning
- Graphic Design
Certification
- Marketing Executive Certification - UOWx
- Digital advertising certified - HubSpot Academy
- Digital Marketing certified - Trailhead
Timeline
Marketing Intern
Food Markies Pty Ltd
01.2025 - 03.2025
Startup Founder
Lily's Dreamland
04.2024 - Current
Marketing Executive
Vgong - Vietnamese Students in Wollongong
09.2023 - 09.2024
Sales Agent
Oak Flats Hot Bread
10.2022 - 12.2024
Nail Specialist
Daisy's Nail and Beauty
10.2022 - Current
Bachelor of Business - Marketing
University of Wollongong
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