Trease Clarke
Orange
Summary
I am a proactive, positive, results-driven professional with 20 years’ experience in the media, marketing, business development and stakeholder engagement sectors. Core strengths include: business development, stakeholder and client communications campaigns, business strategy, content creation and innovation.
Overview
18
18
years of professional experience
Work History
Senior Media Officer
Charles Sturt University
05.2023 - Current
- Management of three media officers, which includes topic creation and key message development, business development strategy, work allocation and delegation and campaign strategy design and management, starting from ideation, prioritisation and implementation.
- Management of the design and delivery of all internal communications, including videos, photos, photography, videography, presentations, reports, speaking points, and speeches.
- Management of the design and delivery of all internal communications with other teams within the university, external partners and media.
- Management of the design and delivery of strategic design and execution.
- Media management and marketing strategy design and execution.
- Management of the design and delivery of the university podcast series.
- Initial planning and processes and programs for team efficiencies, such as AI
Founder/Director
Everyone's talking PR
03.2012 - Current
- I founded my own copywriting agency in 2012 and it quickly developed into a full-service PR agency. Core services have included:
- Copywriting for all traditional and modern marketing channels
- Social media strategy and content creation
- Media management
- News release pitching and securing new clients
- Strategic marketing campaign design and execution
- Email marketing
- Graphic design
- Reporting and campaign analysis
- Website concept redesign and management
Assistant Media Officer
Charles Sturt University
05.2022 - 05.2023
- Drafting, issuing, pitching, following-up and arranging media coverage for news stories and events.
- Drafting, issuing and pitching news releases, pitching and negotiation for new stories.
- Strategic design and management of news releases and negotiation for new stories.
- Management of the design and delivery of strategic design and execution.
- Design and delivery of the 2022 Charles Sturt Official Workforces Podcast Series. This included design and execution of a podcast series with highly senior management of Charles Sturt across seven different faculty areas.
Business Development Manager
Townsend Real Estate
01.2021 - 08.2022
- Marketing strategy design, segmentation and execution
- Content creation through social media, print, website, email marketing, photography, videography and design booklets
- Relationship building and stakeholder engagement with new business prospects
- Presentation design and delivery
- Pitching and closing property management services to landlords.
Media Officer
The Office of the Hon. Andrew Gee MP
08.2019 - 01.2021
- Research with government and community representatives into grants and policies to inform new government policy.
- Drafting and issuing of news releases which concerned with different tiers of government: local, state and national media, the local community, industry and not-for-profit groups.
- Additional content creation such as social media posts, email marketing, website, print and radio content, presentations, speeches, photography, videography.
- Media management: pitching stories, managing and issuing media kits, key messages and responses to contentious issues in the local and national media.
- Design and delivery of community events including stakeholder engagement activities.
- Management of the electorate's federal grants program.
- Media and marketing strategy design and execution.
- Provision of media, marketing and stakeholder management advice to the minister and other senior officials.
Internal Communications Officer
Western NSW Local Health District (WNSWLHD)
08.2019 - 08.2020
- The focus of my twelve-month contract with the WNSWLHD was to design and deliver staff and external audience-centric communications and engagement campaigns to a multi-channel stakeholder group. Specific projects included:
- Designing the Strategic Internal Communications and Engagement Strategy for the WNSWLHD workforce to ensure alignment with, and benefit of, information among roughly 10,000 employees dispersed across 38 health facilities within NSW.
- Designing and delivering an audience-centric communications and engagement campaign for the roll out of a new, complex social and care access NSW. This included staff and external audience engagement and communications across all channels via the following mediums: media releases, email marketing, social media, posters, presentations, face-to-face communication, videos, photography, speaking points, speeches, newsletters and booklets.
- Designing and delivering the traditional company newsletter to become a digital working program that showed development roll by incorporating a staff input portal, among other things.
Conference Producer/ Team Leader
Criterion Conferences
03.2010 - 08.2012
- I created customer-centric conferences spanning complex topics across the government, community and private sectors.
- Main tasks included:
- Research with stakeholder groups, nationally, to create conference agenda.
- Stakeholder liaison to the media, messages and preferred communication.
- Drafting and issuing of news releases copywriting for media releases, brochures, websites and email marketing.
- Speaker acquisition, negotiating offers and budget management.
- Project management, collaboration, team leadership and mentoring.
- Sponsorship and endorsement activities.
- Speech writing, event execution and product analysis.
Public Relations Manager
True Alliance
01.2007 - 07.2009
- I designed and delivered public relations campaigns for five global brands simultaneously, including The North Face, Reebok, Speedo, Tiva and Rockport. Key tasks:
- Public relations campaign management for Australian celebrity athletes during the 2008 Beijing Olympics.
- Ongoing public relations, crisis and content management, design and delivery, media management, events management, brand and budget management.
Education
Bachelor of Media -
Macquarie University
02.2005
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Skills
- Strategic communications design and delivery
- Business development
- Content creation and management
- Stakeholder engagement and management
- Project management
- Marketing strategy design and execution
- Research and innovation
Languages
English Advanced
Timeline
Senior Media Officer
Charles Sturt University
05.2023 - Current
Assistant Media Officer
Charles Sturt University
05.2022 - 05.2023
Business Development Manager
Townsend Real Estate
01.2021 - 08.2022
Media Officer
The Office of the Hon. Andrew Gee MP
08.2019 - 01.2021
Internal Communications Officer
Western NSW Local Health District (WNSWLHD)
08.2019 - 08.2020
Founder/Director
Everyone's talking PR
03.2012 - Current
Conference Producer/ Team Leader
Criterion Conferences
03.2010 - 08.2012
Public Relations Manager
True Alliance
01.2007 - 07.2009
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Bachelor of Media -
Macquarie University
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