Tricia Lawrence
Summary
Dedicated Category/Product professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
6
6
years of professional experience
Work History
Category Manager
Pro-Pac Group
06.2023 - Current
- Negotiate beneficial supplier contracts
- Manage contract deadlines
- Develop and execute product ranging plans
- Create NPD, and category development plans
- Product cost to serve process management
- Conduct regular range reviews
- Manage end of life processes
- Optimise market strategies to optimise revenue generation
- Implement data driven pricing strategies
- Market/competitor analysis
- Develop selling tools for sales teams
Category Manager
Godfreys
07.2021 - 05.2023
- Execute NPD process
- Negotiate effective trade and price terms
- Supplier contract negotiation
- Collaborate with engineering, quality and service teams to ensure product meets Australian regulations
- Manage artwork, marketing and sales tools to ensure accuracy
- Drive innovation through overseas trends, market demand, and global modernization
- Research current trends, monitor market dynamics
- Product category planning, assortment and product optimization
Category Manager
Brown And Watson International
01.2021 - 07.2021
- Build, maintain and optimise supplier relationships, local and abroad
- Implement and drive pricing strategies
- Utilise market data to develop product categories
- Perform regular range reviews to ensure relevant product
- Develop category strategies to include optimal product assortment, selection and target market relevance
- Maintain commercial viability through strong supply chain, terms negotiation, and supplier management
- Inventory management
- Go to market strategy planning
Product Manager
Meyer Cookware Australia
04.2019 - 09.2020
- Manage group NPD projects
- Engage with development engineers on NPD
- Work with factories to ensure product integrity
- Quality control
- Develop product documents, user guides and specification documents
- Manage artwork and packaging process
- Support inventory planning, forecasting and purchasing
- Conduct range reviews
- Strategy development using market and global trends
- Technical, NPD and pricing management
Group Category Manager
Masters Distribution
04.2018 - 03.2019
- Manage, mentor, train and guide category assistants, product managers and support teams
- Develop and implement category plans
- Build, maintain and optimize supplier relationships
- Negotiate commercially sound supplier trading agreements
- Manage NPD process, locally and off shore
- Implement and drive trading programs, promotional activities and training programs
- Oversee marketing tools, promotional guides and marketing calendar
- Manage and supervise all digital marketing
Skills
- Product Management
- Data Analytics
- Pricing Strategy
- Asset Management Performance
- Supplier Relationship Management
- Promotional Planning
- Risk Mitigation
- Sales Training
- Process Development
- Category Growth
- Data Review
- Demand Forecasting
- Marketing Coordination
- Strategic Sourcing
- Vendor Relations
- Category Development
- Pricing Strategies
Timeline
Category Manager
Pro-Pac Group
06.2023 - Current
Category Manager
Godfreys
07.2021 - 05.2023
Category Manager
Brown And Watson International
01.2021 - 07.2021
Product Manager
Meyer Cookware Australia
04.2019 - 09.2020
Group Category Manager
Masters Distribution
04.2018 - 03.2019
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