Trisha Banerjee

• Work in a cross-functional growth team focused on acquisition, experimentation, and feature release analysis.
• Design and analyze A/B tests to measure the impact of new features and initiatives with the product team.
• Provide data-driven insights to optimize customer acquisition and retention strategies.
• Collaborate closely with data platform engineers, designers, and product teams to enhance data-driven decision-making.
• Mentor junior analysts, fostering skill development and best practices in analytics.

• Conducting in-depth analysis of financial/customer data to provide actionable recommendations to drive business growth.
• Communicate findings to key stakeholders across product leveraging range of analytical techniques and toolkit.
• Ownership and management of existing and new reports/dashboards and data warehouse.
• Problem solving across multiple product verticals like growth (customer acquisition and retention), profitability and merchant space.
• Continuous improvement and industry awareness – Staying up to date on industry trends, best practices by attending webinars, training sessions and conducting internal knowledge sharing sessions.

• Design and action implementation of analytics across SBS's digital verticals (primarily with Adobe product suite). Work closely with product owners and business stakeholders to capture requirements that fully entail analytics variables and use cases across applications
• Collaborate with multiple development teams across Web, Mobile, TV to engineer and manage digital data layer that follows best practices
• Create shareable dashboards/reporting with insights on product or feature performance
• Translate business requirements into actionable KPIs that can be measured via on-site/app interactions
• Quality assurance and validation of analytics implementation throughout development cycle including regression testing
• Create and maintain thorough technical documentation
• Enabling Marketing and Sales teams to leverage 1st/2nd/3rd Party data in ongoing campaign activities across various Martech products (Adobe Audience Manager).
• Agile methodology of working - participating in weekly/bi-weekly sprints across teams using JIRA and Confluence

• Audience strategy and insights – Translating briefs into audience strategy for campaign activation needs. Mining key insights from marketing/analytics platforms (multiple data management platforms/ MarTech solutions) and creating test and learn frameworks.
• Data management platforms (DMPs) – Translate audience strategy into implementation tactics– segmentation and activation across MarTech/AdTech. Liaise with data providers /media teams and communicate performance and optimisation
• Research and analysis – Conducting research on target audiences as required by projects via research tools (GWI, Roy Morgan) and generating outputs to note trends / draw conclusions.
• Stakeholder / project management – Extensive stakeholder and project management (internal and external both local and global scope)
• Data partnerships – Scope the need for new or manage existing data partner relationships (3rd/2nd/1st party data requirements) for clients and agency group across the AU data landscape
• Product management – Engage and provide feedback on product updates, new features and issues back to global product analysts. Communicate and demonstrate technical capabilities to client in a clear concise manner.
• Reporting and BI – Maintain and build data visualization solutions for reports

Contract role via Sonar Group

• Part of the team to launch the Women’s AFL - responsible for providing weekly insights/analytics reports for the Women’s AFL website/online engagement and end of launch reports.
• Responsible for conducting website data analysis via analytics platforms (Adobe & Google) and making actionable recommendations based on the data.
• Responsible for weekly and monthly reports which are distributed to top-level management along with insights and analysis.
• Responsible for fulfilling all ad-hoc reporting requests.
• Liaising with other stakeholders of the business, e.g.: Editorial, Social etc. and scope out reporting solutions.
• Project managing with key Analytics solution providers to test and engage new tools into the Analytics department – e.g.
• Chartbeat for real time analytics.

Digital data and insights analyst working on data analysis, reporting and insights driven projects informing clients across their website, online performance and overall business strategy.

• Reporting and Insights – Monthly, weekly and end of project reports.
• Website performance audits and deep dives to make actionable insights for clients going forward.
• Creating measurement plans and implementing complete tracking plans to ensure efficient data collection for analysis.
• Data visualizations and automation – Working closely with development teams and data scientists to build automated reporting solutions wherever feasible.
• Social Media reporting and insights using Social listening tools.
• Refreshing knowledge on new analytics tools and solutions regularly.