Tristan Dayashanker
Senior Product Manager
Melbourne,VIC
Summary
Diligent Senior Product Manager offering 15 years of success in product management, customer research and strategy. Highly skilled in identifying opportunities to maximise revenue and improve the customer experience. Specializes in leading teams through product design, development and testing. Comfortable working in fast-paced and agile environments. Bringing a solid history of success in boosting program efficiency, conversion rates and commercial performance. Well-versed in E-commerce, digital transformation, CRM and marketing technology.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
Work History
Senior Product Manager
Target Australia
Melbourne, VIC
11.2022 - Current
- Delivered and established the OnePass subscription service loyalty program for Target Australia which is active across five Wesfarmers brands on time and within agreed budget.
- Delivered OnePass and Disney+ Partnership capability to grow the OnePass database using Disney+ subscription as a tool to drive acquisition resulting in 2000 signups during the first week of launch.
- Delivered the bi-directional, real time subscription update and consent capability between OnePass and Target Australia to improve integrity and grow the marketing database by 10% YoY.
Senior Product Manager
CARSALES.COM
Melbourne, VIC
04.2022 - 11.2022
- Delivered the end-to-end digital solution for Chile Autos which is CarSales.com's subsidiary in South America on time without any schedule slippage or increased overheads.
- Managed the full implementation of the accounting and financial solution for CarSales.com which included defining the product roadmap, onboarding delivery partners, managing the team and delivering the projects on time and within budget.
- Led two squads to deliver variable pricing models for products and services sold on the website for B2C and B2B.
Senior Product Manager
Cotton On Group
Geelong, VIC
11.2017 - 04.2022
- Delivered the business intelligence and personalisation requirements for the Marketing and CRM functions which enabled the business to track store engagement metrics, customer acquisition, conversion, channel optimisation, trend analysis, customer retention and incremental ROI.
- Sourced and implemented a Customer Data Platform for seven brands of the Cotton On Group to personalise all customer communications and implement always on journeys like lapsed customer, cross sell and upsell.
- Launched the COG and Body brands in the UK market in four months remotely out of Australia.
- Launched the COG mobile app in Australia, NZ and USA.
- Worked with the CRM team to deliver the loyalty program, COG & Co Perks in 7 countries.
- Launched Cotton On's first non-English localised website for Brazil which included multi-lingual and translation support.
Senior Product Manager
GM HOLDEN LTD, General Motors
Melbourne, VIC
08.2016 - 10.2017
- Worked closely with the US business project team to deliver a global reporting and B.I. system with a centralised customer database which provided a 360 view of all customer interactions with the company globally enabling the business to deliver a best in class sales and service customer experience.
- Produced the business case, analysis, design and functional requirements for a Power BI rollout across the APAC region.
- Managed the project roadmap for GM Holden which included the strategic implementation of new reporting solutions, insourcing portfolios, managing deployment timelines and adjusting the IT roadmap to deliver maximum ROI according to changing business needs.
IT Business Analyst
Wayne Phillis Automotive
Adelaide, SA
06.2013 - 07.2016
- Developed the strategy and project plan to integrate legacy systems and Salesforce (SaaS) for a multi-franchised dealership.
- This included integrating sales and marketing cloud with locally hosted management systems.
- Migrated the dealership group websites to an upgraded platform with integration to Salesforce CRM.
- Integrated the dealer management system with Salesforce CRM to deliver a unified management interface with multi-channel communication through social media, email, direct mail, message and phone calls.
Software Analyst
Ford Motor Company
Chennai
11.2008 - 04.2013
- Analysed and tested the new Ford website redesign for the APAC region.
- Worked with a globally distributed team to implement a global ERP solution by integrating QAD, SAP and PeopleSoft in Finance, CRM, Supply Chain and Manufacturing for Ford and its subsidiaries.
Education
Bachelor of Engineering - Computer Science
Anna University
05.2004 - 05.2008
Skills
Product Development
Timeline
Senior Product Manager
Target Australia
11.2022 - Current
Senior Product Manager
CARSALES.COM
04.2022 - 11.2022
Senior Product Manager
Cotton On Group
11.2017 - 04.2022
Senior Product Manager
GM HOLDEN LTD, General Motors
08.2016 - 10.2017
IT Business Analyst
Wayne Phillis Automotive
06.2013 - 07.2016
Software Analyst
Ford Motor Company
11.2008 - 04.2013
Bachelor of Engineering - Computer Science
Anna University
05.2004 - 05.2008
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