Tristan Goodfellow

As Assistant Brand Manager at Flavour Creations, I lead brand strategy and execution for AdVital and SCREAMIES No-Melt Ice-Scream, focusing particularly on growth in the pharmacy and eCommerce. I manage national marketing campaigns, support new product development (NPD), and create compelling branded assets to drive awareness, education, and sales.

• Lead brand strategy and repositioning for AdVital and SCREAMIES to drive consumer and pharmacy engagement.
• Delivered key NPDs including AdVital Chocolate & Vanilla Powders, AdVital Hospital Strength, and several Ready-To-Drink dysphagia products.
• Achieved 80% YoY pharmacy sales growth through close collaboration with sales reps.
• Help support and manage promotions with key distributors (Symbion, CH2 & API), as well as key pharmacy banners groups (Chempro, Star Discount, and Healthylife)
• Strategies and coordinate national events including Australian Pharmacy Professional Conference, IHHC, Dietitians Australia, and Speech Pathology Australia.
• Oversee website development, eCommerce reporting
• Create flyers, digital ads, banners, and videos to support sell-through and awareness
• Reporting & Budgets: Own brand budgets and monthly reporting to measure ROI and optimise campaign performance.
• Work closely with R&D, regulatory, sales, and production teams to ensure smooth NPD rollouts and consistent brand messaging.
• Conduct competitor analysis, market audits, and gather customer insights to inform brand strategy and positioning.
• Support packaging updates and development, ensuring compliance, shelf impact, and alignment with brand guidelines.
• Develop educational tools, training decks, and product information for sales teams and healthcare professionals.
• Brief and manage external designers, printers, and videographers to deliver on-brand creative outputs.
• Collaborate with the regulatory team to ensure claims, packaging, and advertising meet industry standards and compliance.

As Project Marketing Coordinator at Burger Urge, I led national and local marketing campaigns across 27 venues, driving brand growth through LTOs, loyalty programs, digital advertising, and community activations. I also managed budgets, PR, CRM/EDM systems, and a small marketing team, delivering data-driven strategies that supported underperforming stores and new openings.

• Led the development and execution of national marketing campaigns, including LTOs, LAM, and loyalty programs
• Acted as internal marketing communications lead across corporate and franchise networks
• Managed marketing support and requests across 27 Burger Urge venues
• Executed local area marketing strategies (billboards, radio, flyer drops) and coordinated PR activity
• Oversaw digital advertising across Meta (Facebook/Instagram), TikTok, and Reddit
• Managed annual and quarterly marketing budgets, including invoice tracking and reporting
• Maintained and optimised the CRM and EDM database, building automated customer journey flows
• Developed loyalty-based promotions focused on growth and engagement
• Coordinated national events and new store opening activations
• Conducted store-level marketing audits and implemented targeted strategies that drove a 60% sales increase within six months at underperforming locations.
• Analysed sales trends, menu mix, and loyalty performance to inform marketing direction
• Led a small, high-performing marketing team and oversaw content production and ideation

As Marketing Coordinator and Content Creator at MotorCycle Holdings, I supported the launch of national campaigns and managed over 30 social media accounts across multiple brands - TeamMoto, Ultimate Motorcycles, MCAS, BMW Morgan & Wacker & Harley Davidson. I delivered end-to-end digital marketing, content creation, SEO/SEM, and eCommerce strategies—while also producing creative assets, managing EDMs, and driving lead generation for the sales and service team.

• Coordinated national marketing campaigns across multiple brands, including TeamMoto, Ultimate Motorcycles, MCAS, BMW Morgan & Wacker & Harley Davidson.
• Managed 30+ social media accounts and created content across organic and paid channels
• Executed SEO/SEM strategies, website optimisation, and blog development to boost search rankings
• Developed targeted EDM strategies (Mailchimp, Dotdigital) and automated email workflows (Service lead forms & Sell You Bike lead forms)
• Planned and managed ROI-driven Facebook campaigns and eCommerce marketing initiatives
• Oversaw CRM systems (DealerSolutions, Salesforce) and analytics tools (Google Analytics, SEMrush)
• Produced digital and print assets using Adobe Suite; created video content for social platforms
• Managed partner brand relationships, internal newsletters, and national event support
• Delivered B2B and B2C strategies across eCommerce, in-store, and online channels