Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Tu Huynh

Summary

I am a detail-oriented oriented website manager with strong analytical skills, specialising in data analysis and performance optimisation. I am experienced in poring through sales and web analytics data to derive actionable insights for conversion rate optimisation and operational efficiency. A collaborative team player, I have a proven ability to work effectively across local and offshore teams. My goal is to leverage my transferable skills in a data focused role with exposure to data modeling and CRM systems.

Overview

4
4
years of professional experience

Work History

Digital Visual Merchandising Associate Manager

Ralph Lauren Australia
03.2022 - Current
  • Owning and managing all aspects of the company website, including product categorisation, visual merchandising, promotion setup and product activation/deactivation.
  • Using analytics data to extract actionable insights on user behavior, product performance, and conversion opportunities.
  • Analysing sales data in Excel to identify trends, to inform merchandising, and to guide promotional planning.
  • Leading on-site A/B testing initiatives to improve conversion and customer engagement.
  • Driving continuous customer journey improvements through conversion rate optimisation strategies and implementing third-party tool integrations.
  • Collaborating closely with cross-functional teams—including marketing (to align campaigns and content), offshore IT (for technical enhancements), customer service, and local merchandising.

Associate Digital Commerce Operations Manager

Ralph Lauren Australia
06.2021 - 02.2022
  • Managing product enrichment for third-party retail platforms which included uploading product copy, imagery, and maintaining product listings across partner sites (David Jones etc)
  • Liaising with external retail partners to ensure brand visibility through featured placements, inclusion in sale pages and capturing marketing opportunities.
  • Performing regular quality checks to ensure that Ralph Lauren standards were maintained, contributing to a premium online shopping experience.
  • Coordinating with internal teams across marketing, merchandising, to ensure that product launches, promotions and inventory were aligned in all channels.
  • Analysing sales data and monitoring competitor activity to ensure competitive positioning.

Education

Bachelor of Commerce - Information Systems

Macquarie University
North Ryde
01-2015

Skills

  • Proficient in Excel: XLOOKUP, SUMIFs, filtering, PivotTables to name a few
  • Microsoft Office Suite
  • Data entry and data cleaning
  • Knowledge of E-commerce platforms (Shopify, Salesforce Commerce Cloud)
  • Strong attention to detail and analytical skills
  • Strong communication and collaboration
  • Highly organised and able to manage multiple priorities

Accomplishments

  • Achieved a 30% Compound Annual Growth Rate (CAGR) over 3 years for website revenue since launch.
  • Traveled to Japan to train the local team on Salesforce Commerce Cloud (SFCC) following their platform migration.

References

References available upon request.

Timeline

Digital Visual Merchandising Associate Manager

Ralph Lauren Australia
03.2022 - Current

Associate Digital Commerce Operations Manager

Ralph Lauren Australia
06.2021 - 02.2022

Bachelor of Commerce - Information Systems

Macquarie University

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Tu Huynh