Summary
Overview
Work History
Skills
Accomplishments
Timeline
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Tyrone Growden

Tyrone Growden

Sandringham,Auckland

Summary

A sales management professional with 25 years of experience in the FMCG industry, representing market leaders Fonterra and Coca-Cola.

I have a proven track record, over many years, of developing new business, cultivating existing business, and motivating a team to consistently exceed targets.

My career history distinctions provide insight into achievements and consistency across multiple roles.
I see myself as a well-rounded person who strives for excellence, and makes meaningful contributions to the businesses and the organisations with which I partner.

My experience across multiple channels and segments gives me confidence in adding value to any organization I work for or engage with.

Overview

25
25
years of professional experience

Work History

Global Account Manager

Fonterra
Auckland, New Zealand
07.2018 - Current
  • Lead and develop our strategic partnership with the world's largest restaurant brand, McDonald's, for the past seven years.
  • Provided guidance in co-creating a dairy sourcing strategy for the next 10-year horizon to identify long-term focus areas that enable the growth aspirations for McDonald's across the APMEA region.
  • Developed and implemented global account plans to increase revenue and customer satisfaction.
  • Cultivated strong professional relationships across a wide stakeholder matrix, both horizontally and vertically, internally, and with customer sourcing and QA teams, to deliver multiple initiatives and lasting value.

Distinctions

  • Grown Cheese category share of wallet to ~90% of the APAC region through new market acquisition and strengthening core customer deliverables.
  • Awarded ANZ supplier of the year 2024
  • Achieved annual, year-on-year record volumes supplied from 2019 to 2023.

National Business Manager

Coca-Cola
Auckland, New Zealand
10.2014 - 07.2018

Directed a team of National Customer Business Managers in fostering growth with our largest customers.

  • Developed and executed QSR and cinema channel strategies while achieving performance targets.
  • Facilitated collaboration with customers to ensure successful contract generation and execution.

Distinctions

  • Successfully transitioned KFC and Pizza Hut's supply in January 2016 from a competitor, securing a long-term, 10-year trading agreement.
  • Agreed to trading terms with Burger King for a further 10 years, and completed a full network transition into a renewed beverage platform in 2017.
  • Agreed trading terms with Subway for a further seven years.

Business Development Manager

Coca-Cola
Auckland, New Zealand
01.2013 - 10.2014

Role Purpose: To lead, coach, and develop a team of Regional Key Account Managers toward the achievement of profitable volume growth and performance targets.

Seven (7) direct reports.
Distinctions:

  • Achieved 9.8% volume growth over indexing against total business growth.
  • Restructured and streamlined the team's portfolio.

Customer Business Manager- McDonald's

Coca-Cola
Auckland, New Zealand
01.2011 - 01.2013

Role Purpose: To build and manage a long-term, value-based partnership with our largest global customer.

Distinctions:

  • Scored 83 within a McDonald's Supplier Performance Index, achieving benchmark supplier status for two consecutive years.
  • Reinvigorated the frozen beverage strategy and returned the category to growth.

Various Sales Roles

Coca-Cola
Auckland, New Zealand
07.2000 - 01.2011

Accumulated over 10 years of sales experience across Australia and New Zealand.

  • 2009 District Sales Manager - Grocery (NZ)
  • 2005 Regional Key Account Manager (NZ)
  • 2004 Business Development Executive (NZ)
  • 2002 Territory Sales Representative (NZ)
  • 2000 Business Development Executive (AU)

Skills

  • Team leadership
  • Seasoned negotiator completing 'The GAP Partnership' training program
  • Experience in commercialising NPD and equipment solutions from concept to in-market execution
  • Strong commercial acumen navigating commercial value chains, P&Ls, and ROIs, enabling long-term contractual agreements
  • Customer acquisition
  • Analytical problem solver
  • Confident presentation skills
  • Loyal
  • Multicultural sensitivity

Accomplishments

  • Team awarded the Supreme McDonald's Award, 2024 ANZ Supplier of the Year
  • Consistently awarded for food safety and quality excellence annually across multiple manufacturing sites: AU, NZ, KOR, and JAP

Timeline

Global Account Manager

Fonterra
07.2018 - Current

National Business Manager

Coca-Cola
10.2014 - 07.2018

Business Development Manager

Coca-Cola
01.2013 - 10.2014

Customer Business Manager- McDonald's

Coca-Cola
01.2011 - 01.2013

Various Sales Roles

Coca-Cola
07.2000 - 01.2011
Tyrone Growden