EXECUTIVE MARKETING AND MERCHANDISING
EXECUTIVE MARKETING AND MERCHANDISING
Colombo, Sri Lanka
03.2015 - 01.2019
- Developed and executed innovative marketing strategies to promote the brand and increase market share
- Conducted market research and analyzed consumer trends to identify opportunities for product positioning and campaign targeting
- Led the development of creative embellishments, such as embroidery, printing, and appliques, to enhance product aesthetics
- Conducted thorough costing analysis for embellishments, ensuring cost-effectiveness and maintaining desired profit margins
- Worked closely with suppliers and design teams to translate concepts into production-ready embellishment designs
- Oversaw the procurement of raw materials, maintaining inventory levels to support seamless production
- Ensured efficient embellishment bonding operations, maintaining product consistency and high-quality finishing.