Dynamic sales and marketing professional with a proven track record of developing and executing successful marketing campaigns, cultivating strong client relationships, and driving product improvements. Adept at using marketing analytics and CRM tools to enhance business outcomes. Skilled in project management, retail marketing, and team collaboration. A proactive communicator with excellent time management skills, seeking to bring innovative solutions and measurable results to an organization.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing Manager
Zenith Bank Plc
12.2020 - Current
Developed and executed promotional campaigns, increasing customer acquisition rates by 20%
Designed and implemented a comprehensive digital marketing strategy, resulting in a 25% boost in online engagement
Cultivated and maintained strategic partnerships with key clients and business partners
Utilized customer feedback to drive innovative product improvements, leading to a 15% rise in product adoption
Managed a cross-functional marketing team of 10 members, ensuring projects were delivered on time and within budget
Conducted in-depth market analysis to identify emerging trends and inform strategic decisions
Organized successful product launches that exceeded sales targets by 30%
Negotiated and secured joint marketing contracts with corporate partners, expanding market reach
Implemented a customer loyalty program that increased repeat business by 18%
Spearheaded a brand repositioning project, enhancing market perception and boosting brand equity
Monitored and optimized marketing KPIs, ensuring alignment with organizational goals
Cash Management Officer
Zenith Bank Plc
06.2016 - 11.2020
Resolved customer payment discrepancies, ensuring a 95% resolution rate within the same business day
Managed ACH payments, wire transfers, and direct deposits, processing over NGN 100 million monthly
Analyzed cash flow data to prepare accurate liquidity reports for senior management
Collaborated with the accounting team during month-end processes, enhancing efficiency by 30%
Streamlined cash management procedures, reducing operational costs by 10%
Partnered with IT teams to automate manual processes, enhancing operational efficiency by 15%
Monitored and mitigated risks associated with cash handling, ensuring zero loss incidents during tenure
Designed and implemented internal controls to improve cash reconciliation accuracy
Bank Operations Officer
Zenith Bank Plc
02.2011 - 05.2016
Designed and implemented training sessions for junior staff, enhancing service delivery
Delivered outstanding operational support in a high-volume banking environment, ensuring seamless daily operations
Supervised and balanced cash drawers, reconciling transactions with 100% accuracy and compliance with banking regulations
Managed and processed a high volume of financial instruments, including cashier’s checks, money orders, and traveler’s checks
Implemented process improvements that reduced transaction processing time by 15%
Resolved customer inquiries and complaints promptly, improving client satisfaction ratings by 20%
Conducted training programs for new hires, focusing on compliance, customer service, and operational excellence
Reviewed and updated operational policies to align with regulatory changes and best practices
Education
Bachelor of Science - Geography and Meteorology
Enugu State University of Science and Technology
01.2006
Skills
Sales and Marketing Strategy Development
Customer Relationship Management (CRM)
Retail Marketing and Product Promotion
Market Research and Analytics
Contract Negotiation and Business Development
Team Leadership and Collaboration
Time Management and Effective Communication
Certification
Managing Conflicts for Higher Performance
Essential Selling and Marketing Skills
Operational Risk, Sustainability, Environmental and Social Risk Management
Data Entry Operator Senior(Head of Operations) at Zenith Bank PLC(Most Valuable Nigerian Bank, 2023)Data Entry Operator Senior(Head of Operations) at Zenith Bank PLC(Most Valuable Nigerian Bank, 2023)