Uma Barry

Xero is a global SaaS accounting software platform for small and medium-sized businesses, employing over 5,000 people, with an annual revenue of USD $1.4B. Reporting to the EGM, Projects and Change, I lead a national team of eight project professionals, driving the delivery of company objectives and key results (OKRs) across Australia, the UK, and US markets.

Key responsibilities and achievements:

• Led the implementation of a new Australian payments strategy, enabling new revenue streams projected to deliver $400 million in annual revenue, and increase ARPU by 50%.
• Partnered with Product and Research to launch a Partner Channel Growth Strategy, adding over 130,000 customers and NZ$124 million in projected payment revenue.
• Delivered AI-led automation initiatives using Gemini, NotebookLM, and Glean, cutting manual workflows by 20%.
• Implemented team engagement improvements through learning pathways and career development programs, informed by Qualtrics data, targeting a 15% employee engagement improvement.

EngagementHQ (EHQ) is a digital SaaS community engagement platform, acquired by the US-based GovTech leader, Granicus. Granicus serves over 500K government customers globally, with annual revenue of USD $238M and approximately 1,200 employees worldwide. Reporting to the Director of Product Management, I led two global squads across four key markets (AU, NZ, UK, US), overseeing product lifecycle management and go-to-market delivery.

Key responsibilities and achievements:

• Identified $4.72M in sales opportunities through Australian market research, securing Managing Director endorsement for integration into FY25 sales plans.
• Delivered EHQ’s first API integration with OpenCities, achieving 98% adoption in Year 1, and tripling customer traffic.
• Launched customer feedback tools (Ideas, Surveys, Email) with over 80% satisfaction in the first month.
• Presented three board-endorsed product roadmaps, securing executive and customer buy-in across markets.

SEEK is an ASX-listed global employment marketplace generating A$1.08B in annual revenue, employing over 3,300 people across Australia, New Zealand, and Asia. Reporting to the Head of Hirer Channels, I am responsible for increasing hirer access to SEEK job ads through 95+ recruitment application tracking systems (ATS), contributing to more relevant job ad search results for candidates, and improving job ad outcomes for hirers.

Key responsibilities and achievements:

• Delivered first job posting integrations (SmartRecruiters, eQuest, SnapHire), achieving a 33% higher adoption rate and a 24% increase in applications.
• Led product development initiatives, collaborating with cross-functional teams to align product features with market needs, and user feedback.
• Developed FY22 roadmap concepts and opportunity analysis for SEEK’s Executive Leadership Team.

2IC to the Head of Sales Operations, with people management responsibilities. Led a team of seven, focusing on talent development, engagement, and recruitment, driving the transformation of financial reporting for SEEK job ad contracts with variable pricing.

Key responsibilities and achievements:

• Improved employee engagement by 10% through capability and engagement initiatives.
• Delivered the rollout of a new Sales Commission Scheme across 14 sales teams, with full adoption and zero critical issues.
• Selected for SEEK’s High Potential Leadership Program (FAST), and graduated in 2019.

Bupa is a world-leading health and care group employing over 21,000 people in Australia and New Zealand (90,000+ globally), serving over 43 million customers worldwide, with an annual revenue of $14.3 billion. Led deployment of Workday to 21K employees, improving global HR data governance and operational efficiency.

Key responsibilities and achievements.

• Responsible for business case development, global program reporting, vendor management, recruitment of project resources, and financial management.
• Delivered the program with 75% of employees onboarded within 6 weeks post-launch, and zero critical defects.

World Vision Australia (WVA) is Australia's largest charitable group, providing community development assistance to over 20 million people annually. Led Sponsorship 2.0, a four-year global program modernizing supporter experience with WVA’s flagship offering across 60 countries.

Key responsibilities and achievements:

• Designed and implemented program governance and collaboration frameworks across 11 international offices, resulting in a 16% reduction in child sponsorship cancellations in the first year.