Ursel Kulessa

• Created and executed a business plan and delivered projects in line with business goals and set time frames to establish a national market presence
• Designed and launched targeted online and social media campaigns, leveraging analytics to optimise performance and enhance audience engagement
• Developed and managed the business' website and social media channels, creating compelling content and implementing SEO and advertising campaigns to improve visibility
• Analysed user behaviour and performance metrics, using data-driven insights to refine marketing tactics and improve reach and conversion rates
• Established a robust online presence, positioning the brand for sustained digital growth, and successfully launched new product collections

Key achievements:

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
• Increased online sales to $30,000 annually, whilst working part-time 2.5 days per week

• Accelerated the success of market launches for key products by quickly integrating into teams and delivering high-impact support for market growth initiatives
• Managed cross-functional project teams across the 'Garage Doors' and 'Automatic Technology' divisions, to maintain seamless coordination and timely project execution

Key achievements:

• Organised and delivered marketing materials and training sessions for new products and advancements
• Achieved a 10% sales growth in the premium garage door segment by successfully introducing the innovative 'Auto-Lock' product

• Product lifecycle management, including new product design, pricing, forecasting, sales reviews
• Developed impactful marketing campaigns, POS and marketing materials
• Collaborated with sales team and other departments to execute national product launches on time and within budget
• Coordinated project planning and execution with management team and team leads
• Communicated effectively with internal teams as well as customers, including email campaigns, and managed agency and partner relationships
• Conducted sales training sessions, equipping team with the tools and knowledge to achieve sales success
• Managed corporate website by developing new website design, creating content and updating via CMS to enhance brand presence and drive customer engagement
• Developed product documentation to communicate product information to internal teams

Key achievements:

• Successful market launch of a new collection under the STAINMASTER® brand across Australia and New Zealand, achieving annual sales of AUD 1 million
• Played a key role in the planning and execution of the market introduction for a new carpet tile product range, driving AUD 5 million in sales within two years
• Designed and implemented a demand generation campaign for wool carpets in the ANZ market, resulting in a 30% increase in sales