Val Issa

Consistently worked with Pulse+IT in editing, creating and designing web pages, banners, and videos, and helped with the launch of Pulse+IT Ireland and Pulse Podcast. Visit this page to see an example of webpage + graphics: https://www.pulseit.news/pulsepod/

Redesigned entire website for Medical Angels, Australia's largest angel syndicate of clinicians. Website can be accessed here: https://medangels.com.au/

• Engaged in photography, graphic design and video content creation.
• Managed and created content for company social media outlets.
• Planned and adhered to content calendars and made scheduled posts.
• Put together and distributed press kits and other materials.
• Developed ads to increase brand awareness and sales.
• Created content strategies for digital media.
• Optimized website content and images to improve search engine rankings.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.

• Collaborated with internal departments to build digital experiences and achieve marketing goals.
• Managed marketing campaigns to cultivate brand awareness and drive website traffic.
• Monitored and optimized advertising campaigns using Google, Facebook and Bing.
• Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
• Identified growth opportunities and developed initiatives to increase market share.
• Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
• Increased customer engagement through social media.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.