Valentina Espitia
Overview
3
3
years of professional experience
Work History
Digital Marketing Specialist
Italia Ceramics
01.2024 - Current
- Developed strategies to optimise website performance, improving user experience and conversion rates.
- Planned, coordinated, and executed impactful social media campaigns to boost brand awareness and engagement.
- Crafted engaging content for blogs, social media platforms, and email newsletters.
- Managed email marketing campaigns, nurturing leads, promoting products, and driving customer engagement.
- Created and managed digital advertising campaigns on META and Google Ads, analysing metrics for continual improvement.
- Implemented marketing automation tools to streamline workflows and increase operational efficiency.
- Collaborated with internal and external stakeholders to plan, manage, and execute marketing projects.
- Conducted ongoing market research to inform strategies and reinforce brand positioning.
Marketing Coordinator
CSG Talent
03.2022 - 06.2023
- Collaborated with the UK Marketing team to support Australian operations, ensuring seamless communication of marketing needs.
- Coordinated with local teams to identify key marketing requirements and implemented plans to meet goals.
- Maximised vacancy advertising by providing training on Broadbean and job ad writing, driving quality candidates to grow Australia’s talent pool.
- Managed and executed advertising campaigns in alignment with company sales objectives, ensuring timely delivery of media, artwork, and copy.
- Enhanced CSG's digital presence, increasing client leads, candidate applications, and consultant applications through strategic marketing activities.
- Conducted market research to identify new opportunities and analysed consumer trends to predict market changes, adjusting strategies accordingly.
- Led the digital strategy in APAC, focusing on thought leadership content to build personal brands for consultants.
- Promoted CSG’s services through social media and other digital channels to increase brand awareness.
- Ensured Australian consultants had up-to-date, on-brand marketing materials that met their needs.
- Suggested improvements to internal communication between the UK and Australian teams.
Education
Graduate Diploma of Information Technology - Information Technology
Kaplan Business School
Adelaide, SA06-2025
Bachelor of Business Marketing - Marketing
Kaplan Business School
Sydney, NSW04-2022
Skills
- Social media marketing
- Digital marketing
- SEO
- Email Marketing
- Website Development
- Google Ads
- META Ads
- Project management
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Digital Marketing Specialist
Italia Ceramics
01.2024 - Current
Marketing Coordinator
CSG Talent
03.2022 - 06.2023
Graduate Diploma of Information Technology - Information Technology
Kaplan Business School
Bachelor of Business Marketing - Marketing
Kaplan Business School