- Swimming
- Interior Design
- Baking
Valorie Rodrigues
Marketing Specialist
Docklands,Victoria
Summary
Result-oriented Marketing & Brand Strategist with 9+ years of experience in the FMCG and Retail sector. Holding a Master’s in Marketing from Victoria University, I specialize in integrated marketing strategies, digital marketing, brand management, product development, media planning, and market expansion. A strategic thinker recognized for driving brand growth and market penetration with a data-driven approach to enhance consumer engagement and business performance.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Store Manger
Accent Group - Skechers
11.2024 - Current
- Managing sales targets, KPIs, and effective wage control using POS (AP21) and data analysis (Qlik Cloud)
- Drive and mentor a team of 10, ensuring regular training, building morale, and overall development
- Analyse KPIs with CRM tools to improve performance and enhance growth
- Controlling wage costs and adhering to company rostering standards
Guest Service Host
Journey Beyond (Melbourne Skydeck)
11.2023 - Current
- Delivered high-quality customer service, ensuring a positive guest experience in a fast-paced, high-volume environment
- Performed diverse tasks, demonstrating versatility in customer service at Melbourne Skydeck
Sales Assistant
Accent Group - Skechers
05.2023 - 10.2024
Marketing Specialist
doTERRA International LLC
Mumbai
10.2022 - 01.2023
- Delivered marketing strategy for dōTERRA’s India launch, driving brand awareness and customer engagement
- Managed content across website, social media, and in-product communications
- Ensured brand consistency across all corporate and promotional communications
- Developed annual promotion calendars aligned with US headquarters’ strategies
- Collaborated with international and local creative teams to produce marketing collateral
- Administered marketing budgets and coordinated with the Country Head on business strategies
Senior Brand Manager
Scentials Beautycare & Wellness Private Limited
Mumbai
06.2019 - 09.2022
- Managed brand strategy and new product development for celebrity brands: Marvel by Disney, One8 by Virat Kohli, Frsh fragrances, and Arias skincare by Lara Dutta
- Successfully executed 360 marketing campaigns across OOH, Print, TVC, social media, OTT, and PR
- Spearheaded the influencer and performance marketing team to enhance brand visibility and drive sales
- Operated and Controlled paid ads on Amazon & Flipkart, optimising bids and tracking ROI
- Launched E-commerce websites for Scentials World and Frsh World, overseeing product listings and backend management
- Reported on campaign performance, and ROI and provided strategic recommendations
- Conducted market research to identify growth opportunities and product trends
- Collaborated with creative, digital, and PR agencies on content creation and promotions
- Coordinated TVC production, photoshoots, and press conferences
- Directed social media strategies, influencer campaigns, and performance marketing
- Successfully planned and executed several product launch events
Brand Manager
Jivraj Tea Limited
Surat
03.2018 - 07.2019
- Coordinated media planning, buying, and content development across digital, OOH, TVC, print, and radio
- Executed events, brand activations and international B2B exhibitions (Gulf Food, Indus Food) to expand global presence
- Led new product development, from market research to launch strategy
- Collaborated with creative agencies on packaging, branding, and campaign execution
- Developed and executed marketing strategies to enhance product visibility
- Administered e-commerce product listings and online paid promotions on Amazon & Flipkart
- Tracked competition, gathered market intelligence, and provided data-driven insights to leadership
- Oversaw vendor management, contract negotiations, and media partnerships
Senior Brand Executive
J L Morison (India) Limited
Mumbai
09.2016 - 04.2018
- Executed Marketing strategies for baby care and personal care segments across print, TVC, OOH, and digital
- Liaised closely with various market research agencies to identify market trends, to optimise brand positioning
- Attended HKTDC, Hong Kong to source new products for portfolio expansion
- Coordinated digital marketing, SEO/SEM, content development, and paid promotions
- Governed brand compliance by liaising with our legal team to maintain regulatory standards
- Supported modern trade and e-commerce teams in product listings and market expansion
- Oversaw vendor negotiations, budget planning, and monthly performance reviews
Media and Communications Officer
Rajgreen Group of Companies
Surat
05.2016 - 08.2016
Executive media and Communications
Rajhans Group of Companies - Schmitten
Surat
08.2014 - 01.2016
Education
Masters - Marketing
Victoria University
02.2023 - 11.2024
Bachelor’s degree - Business Administration
Veer Narmad South Gujarat University
06.2011 - 04.2014
Diploma - Interior Designing
Institute of Design & Technology
04.2012 - 05.2013
Skills
Brand Strategy & Positioning
360 Marketing
Product Development & Launches
Integrated Marketing Communications
Performance & Influencer Marketing
Digital Marketing & Social Media Strategy
Market Research & Consumer Insights
Competitive Analysis & Trend Forecasting
Budgeting & ROI Optimisation
International Market Expansion
Go-to-Market Strategies
Customer service management
Team development
Certification
Google Ad Essential Training, 06/01/21, LinkedIn
Core Skills
Brand Strategy & Positioning, 360 Marketing (TVC, OOH, Print, Digital, PR), Product Development & Launches, Integrated Marketing Communications, Performance & Influencer Marketing, Digital Marketing & Social Media Strategy, Market Research & Consumer Insights, Competitive Analysis & Trend Forecasting, Budgeting & ROI Optimisation, International Market Expansion, Go-to-Market Strategies, Website & Content Management, Microsoft Office Suite (Excel, PowerPoint, Word), Google Analytics, Google Ads, Meta Ads, Amazon & Flipkart Advertising (AMS, Flipkart Ads), SEO, SEM, CRM & Data Analytics
Interests
Timeline
Store Manger
Accent Group - Skechers
11.2024 - Current
Guest Service Host
Journey Beyond (Melbourne Skydeck)
11.2023 - Current
Sales Assistant
Accent Group - Skechers
05.2023 - 10.2024
Masters - Marketing
Victoria University
02.2023 - 11.2024
Marketing Specialist
doTERRA International LLC
10.2022 - 01.2023
Senior Brand Manager
Scentials Beautycare & Wellness Private Limited
06.2019 - 09.2022
Brand Manager
Jivraj Tea Limited
03.2018 - 07.2019
Senior Brand Executive
J L Morison (India) Limited
09.2016 - 04.2018
Media and Communications Officer
Rajgreen Group of Companies
05.2016 - 08.2016
Executive media and Communications
Rajhans Group of Companies - Schmitten
08.2014 - 01.2016
Diploma - Interior Designing
Institute of Design & Technology
04.2012 - 05.2013
Bachelor’s degree - Business Administration
Veer Narmad South Gujarat University
06.2011 - 04.2014