Vandana Bansal
Glen Waverley
Summary
Accomplished professional with international experience in national account management, digital marketing, e-commerce and new business launches
Overview
6
6
years of professional experience
1
1
Certification
Work History
National Account Manager
Hallmark Cards Australia
Current - Current
- Currently handling Target and e-commerce for Kmart, Target and Coles with annual sales turnover of AUD7M
- Leading the team handling transition of Target to KMART model from FY’24 onwards
- Successfully implemented the project to sell Crayola products through Hallmark’s independents channel
- Lead the project to put KMART on a self-ordering mechanism which increased the on shelf availability by 5%
National Business Manager, E-Commerce
Kelloggs India and Australia
10.2021 - 06.2023
- Managed online platforms of Coles, Woolworths, Amazon and Catch with annual turnover of AUD39M
- Achieved a growth of more than 50% in Amazon with a continued focus on performance marketing
- Developed an online dashboard to track the on shelf availability, out of stocks and share of shelf online
- Appreciation from CEO for launching Kelloggs and Pringles brand store on Amazon
- Direct reporting to E-Commerce head of AMEA (Asia, Middle East and ANZ)
Regional Sales Manager
HEINEKEN
01.2018 - 10.2021
- Launched 2 new brands of non-alcoholic beverages Heineken 0.0 & Radler in 5 of the biggest markets of India
- Managed national supermarket chains (Walmart Online, Amazon, Reliance, Future Retail, Big Basket, Milk Basket) and ensured placement and effective displays instore and online
Area Sales Manager
AMUL
10.2018 - 02.2020
- Responsible for handling an annual sales turnover of AUD 97M and managing the largest business territory through sales channel of 90 Distributors and 18,000 brick-and-mortar stores
- Exceeded annual value targets for 2 consecutive years and received appreciation letter from the Managing Director
- Conceptualized and executed the idea of developing “Amul Online App” and and achieved 100k+ downloads
- Recognized with “Best Project of the Year”, “Best Performance in Modern Trade” Management Award
Education
MBA - Sales And Marketing
Indian Institute of Management, Ahmedabad
03.2016
Panjab University, Chandigarh
06.2014
Skills
- E-Commerce
- National Account Management
- Performance Marketing
- Digital Marketing
- Joint Business Planning
- P&L
- Category Management
- Product Management
- New Product Launch
- Product, Price & Volume Positioning
- Competitor Analysis
Certification
- Fundamentals of Digital Marketing
- Search Engine Marketing
- French Language
Hobbies and Interests
- Interior Designing
- Adventure Sports
- Travelling
Timeline
National Account Manager
Hallmark Cards Australia
Current - Current
National Business Manager, E-Commerce
Kelloggs India and Australia
10.2021 - 06.2023
Area Sales Manager
AMUL
10.2018 - 02.2020
Regional Sales Manager
HEINEKEN
01.2018 - 10.2021
MBA - Sales And Marketing
Indian Institute of Management, Ahmedabad
Panjab University, Chandigarh
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