Vanessa Burgess

As Senior Creative Specialist, I led end-to-end brand transformation and marketing design delivery for this global leader in after-market mining and gas compression safety solutions:

• Spearheaded rebranding, modernised technical collateral, and authored global brand guidelines to unify corporate identity across Australia, North America, LATAM, and Indonesia.
• Delivered 100+ marketing and design projects; print, digital, event suites, and social media, prioritising business alignment and timely delivery.
• Created high-impact visuals: infographics, animations, logo designs, lead magnets, motion graphics and marketing collateral for B2B and B2C channels.
• Developed innovative design concepts and campaigns that boosted brand awareness and audience engagement.
• Streamlined design workflows and event management, facilitating successful trade shows and cross-team collaboration.
• Coached and onboarded team members, enhancing in-house design capacity and marketing expertise.
• Managed supplier networks, improved production quality, and maintained creative excellence in hybrid and remote team settings.
• Produced engaging content; copy, graphics, reports, and presentations, tailored for digital, web, and print platforms.

• Strengthened relationships with stakeholders and mobilised support for major infrastructure projects in Far North Queensland.
• Implemented social media strategies that significantly increased online engagement rates and amplified brand reach.
• Conducted ongoing competitor analyses to ensure messaging remained competitive and market-leading.
• Developed and executed tailored communication strategies for engineering projects valued up to $100 million, adapting plans to regional media landscape.
• Produced ministerial reports, project updates, and compelling written and visual content to keep stakeholders informed and engaged.
• Enhanced brand awareness and stakeholder engagement by designing comprehensive communication and content plans for clients.
• Crafted high-impact, tailored messaging and strategic communications advice that drove measurable results.
• Identified proactive storytelling opportunities, showcasing client and project successes across multiple channels.
• Coordinated with creative and design teams to deliver high-quality brochures, newsletters, press kits, and marketing visuals.
• Applied advanced graphic design skills and best practice design principles to ensure regional relevance and consistent brand identity in all materials.

• Delivered visually compelling design solutions that effectively communicated Inland Rail's critical messaging and transformative impact on Australia’s freight infrastructure.
• Produced over 800 print and digital design projects, including a major brand refresh defining the company’s tone and voice.
• Created 400+ bespoke storytelling icons to enhance narrative clarity and stakeholder engagement.
• Developed diverse creative content across multiple platforms: magazine and newspaper ads, strategy reports, infographics, direct mail, presentations, multimedia displays, and interactive digital assets.
• Led strategic rebranding efforts and designed comprehensive marketing collateral, including 90+ page environmental impact reports.
• Produced digital assets such as animations, social media content, digital screens, web banners, and motion graphics.
• Created detailed storyboards and process flow illustrations to support complex project communications.
• Collaborated closely with cross-functional teams to translate creative briefs into impactful marketing collateral aligned with project goals.
• Developed reusable campaign design templates to ensure consistent brand presentation and efficient production.
• Supported stakeholder communication strategies through targeted visual design, enhancing message clarity and impact.