Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Timeline
Generic

Vanessa Souza

Rockdale,NSW

Summary

Hardworking and passionate job seeker with strong organizational skills and core competencies eager to secure entry-level in Marketing position. Ready to help team achieve company goals.

Overview

10
10
years of professional experience

Work History

Fashion Creative Director & E-Commerce Manager

Mimi Miya - Womenswear And Childrenswear Brand
10.2021 - Current
  • Developed brand from scratch from full branding, packaging, product design, marketing strategies and sales management.
  • Increased sales by 10% each month since launch.
  • Designed seasonal styles according to upcoming trends and popular color palettes.
  • Collaborated with textile designers, patternmakers and sample makers to bring designs to life and meet target market needs.
  • Followed market trends and research to establish innovative product offerings for consumers.
  • Conducted fittings and adjusted designs to produce comfortable and appealing final products for clients.
  • Used drawing, computer-aided design (CAD) and draping techniques to develop ideas and communicate strategies to others.
  • Oversaw production fashion line from concept to completion.
  • Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Increased customer engagement through social media.
  • Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
  • Monitored return on investment of online and social media marketing efforts.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
  • Collaborated with internal departments to build digital experiences and achieve marketing goals.
  • Managed marketing campaigns to cultivate brand awareness and drive website traffic.
  • Managed social media accounts generating interest for existing and upcoming product and increasing existing and potential customer brand engagement.
  • Exercised leadership capabilities by successfully motivating and inspiring others
  • Worked flexible hours across night, weekend and holiday shifts
  • Resolved problems, improved operations and provided exceptional service

Fashion Buyer & E-Commerce Manager

Mummy & Me - Womenswear And Childrenswear Store
06.2021 - Current
  • Increased sales by 90% with new sales strategy created in 1 month and gradually 10% after each month.
  • Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.
  • Interacted with vendors, store manager and other stakeholders to maintain on-time deliveries.
  • Collaborated with sales team to identify and fulfill customer needs.
  • Managed and maintained purchase orders and invoices.
  • Sourced new vendors in effort to boost range of products offered in store locations while reducing costs through strategic contract negotiations.
  • Studied and monitored market trends to identify potential suppliers.
  • Developed and managed budgets for purchasing and projected purchasing needs.
  • Analyzed sales and inventory data to determine purchasing needs and reorder points.
  • Communicated with suppliers to negotiate best pricing on apparel and accessories.
  • Standardized inventory quarterly reporting and analysis and instituted corrective action for close-outs and out-of-stock items to keep inventory records current.
  • Prepared and analyzed reports to track inventory and purchasing trends.
  • Analyzed and reported social media and online marketing campaign results.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Collaborated with team members to develop creative campaigns for social media platforms.
  • Designed and implemented social media strategies to align with business goals.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Managed team engaged in ongoing product optimization, account management and ad placement.

Celebrity Wardrobe Stylist for Television Channel

Openshop
03.2019 - 06.2020
  • Created and managed wardrobe for 12 TV Presenters for new channel from 0.
  • Selecting and purchasing presenters outfit for each show.
  • Managing spreadsheet with all wardrobe expenses and managing budgets.
  • Data entry of all items owned by channel. and allocated to which presenter.
  • Attend show recording to manage any needs.
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Carried out day-day-day duties accurately and efficiently.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Worked flexible hours; night, weekend, and holiday shifts.

Senior Fashion Designer

Pink Ruby
01.2018 - 01.2019
  • Increased company sales with profitable collections.
  • Established 5 collections of 45 styles every year.
  • Performed trend research and forecast, mood board development, range development, tech pack development and CAD for collections.
  • Overseas trips to China to select fabrics and trims for new collections twice year.
  • Trips to China to meet with factory production manager.
  • Designed seasonal styles according to upcoming trends and popular color palettes
  • Sketched artistic and fresh designs for consideration
  • Used drawing, computer-aided design (CAD) and draping techniques to develop ideas and communicate strategies to others
  • Selected fabrics, patterns and trims to use in final designs and meet desired aesthetics and quality standards

Graphic Designer & Office Director

Quantum Dialogue
01.2011 - 06.2013
  • Managed over 50 employees for the company.
  • Developed creative design for print marketing materials, banners and signs for clients such as UNHCR, Save the Children and others and general Quantum Dialogue company branding,
  • Directed hiring and onboarding programs for new employees.
  • Processed timecards and payroll data for team of employees.
  • Maintained computer and physical filing systems.
  • Controlled finances to lower costs and keep business operating within budget.
  • Developed and implemented data entry operations.

Creative Director

V. SOUZ - Bridal Couture / Ready-to-Wear / Resort
01.2011 - 06.2013
  • Achieved feature on Vogue and Elle international magazines in their designer profile.
  • Oversaw production fashion line from concept to completion.
  • Used drawing, computer-aided design (CAD) and draping techniques to develop ideas and communicate strategies to others.
  • Collaborated with textile designers, patternmakers and sample makers to bring designs to life and meet target market needs.
  • Worked with photographers and stylists to showcase products for optimal visibility.
  • Followed market trends and research to establish innovative product offerings for consumers.
  • Negotiated with vendors to reach ideal product distribution channels and pricing.
  • Selected fabrics, patterns and trims to use in final designs and meet desired aesthetics and quality standards.
  • Conducted fittings and adjusted designs to produce comfortable and appealing final products for clients.

Education

MBA - Major in Digital Marketing

UTS: University of Technology, Sydney
Sydney
03.2023

Certificate IV in Business -

Sydney Business Institute
Sydney, NSW
2017

Bachelor of Arts - Fashion Design

Whitehouse Design Institute
Sydney, NSW
2014

Diploma of Design -

UTS: INSEARCH
Sydney, NSW
2011

Skills

  • Great Communication Skills
  • Communication and Writing Skills
  • Business Development
  • Business Office Administration
  • Team Management and Staff Monitoring
  • Project Manager
  • Operational Oversight
  • Financial Management
  • Customer Relationship Management
  • HR / Payroll Administration and Timekeeping
  • Data Entry
  • Social Media Management
  • Digital Marketing
  • Website Development ( Shopify )
  • Google, Instagram and Facebook Ads Management
  • Shopify Website Development
  • Omni Channel
  • Campaign Optimization
  • Landing Page Optimization
  • Administering Social Media Accounts
  • Google Analytics
  • SEO Strategies
  • Marketing Automation
  • Product Promotion
  • Social Media Content Creation: Instagram and Facebook
  • Pay-Per-Click Advertising
  • Pricing Analysis
  • Trend Forecasting
  • Marketing Analytics / Google Analytics
  • Microsoft: Office, Excel and Power Point
  • Adobe Creative Suite: Photoshop, Illustrator and Indesign
  • Mobile apps : Lightroom and Canva
  • Retail Face-to Face and Online Sales
  • Graphic and Fashion Design
  • Pattern Making
  • CAD Drawing
  • Garment Construction and Production
  • Manufacturing Coordination of Overseas Factories
  • Digital Printing ( Business cards, Thank you cards, Tissue Paper, Boxes, Shopping bags, Product packaging, Hang Tags, Labels)

Additional Information

  • Upon request

Timeline

Fashion Creative Director & E-Commerce Manager

Mimi Miya - Womenswear And Childrenswear Brand
10.2021 - Current

Fashion Buyer & E-Commerce Manager

Mummy & Me - Womenswear And Childrenswear Store
06.2021 - Current

Celebrity Wardrobe Stylist for Television Channel

Openshop
03.2019 - 06.2020

Senior Fashion Designer

Pink Ruby
01.2018 - 01.2019

Graphic Designer & Office Director

Quantum Dialogue
01.2011 - 06.2013

Creative Director

V. SOUZ - Bridal Couture / Ready-to-Wear / Resort
01.2011 - 06.2013

MBA - Major in Digital Marketing

UTS: University of Technology, Sydney

Certificate IV in Business -

Sydney Business Institute

Bachelor of Arts - Fashion Design

Whitehouse Design Institute

Diploma of Design -

UTS: INSEARCH

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