Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hi, I’m

Vanessa Souza

Sydney,NSW

Summary

Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging. Skilled Creative Director adept at overseeing product design, development and production teams to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs. Currently studying a complete MBA with Major in Digital Marketing at UTS.

Overview

13
years of professional experience

Work History

Mimi Miya / Mummy E Me

Fashion Creative Director & E-Commerce Manager
10.2021 - Current

Job overview

  • Developed brand from scratch from full branding, product development, marketing, finance and sales management.
  • Increased sales by 90% with new sales strategy created in 1 month and gradually a minimum of 10% after each month.
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Established new revenue streams by identifying market opportunities and launching innovative products or services.
  • Drove profitability with thorough financial analysis and strategic decisionmaking.
  • Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
  • Revitalized existing fashion lines by incorporating innovative designs and materials.



Openshop

Celebrity Wardrobe Stylist for Television Channel
03.2019 - 06.2020

Job overview

  • Created and managed wardrobe for 12 TV Presenters for new channel from 0.
  • Selecting and purchasing presenters outfit for each show.
  • Managing spreadsheet with all wardrobe expenses and managing budgets.
  • Data entry of all items owned by channel. and allocated to which presenter.
  • Attend show recording to manage any needs.
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Carried out day-day-day duties accurately and efficiently.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Worked flexible hours; night, weekend, and holiday shifts.

Pink Ruby

Senior Fashion Designer
01.2018 - 01.2019

Job overview

  • Increased company sales with profitable collections.
  • Established 5 collections of 45 styles every year.
  • Performed trend research and forecast, mood board development, range development, tech pack development and CAD for collections.
  • Overseas trips to China to select fabrics and trims for new collections twice year.
  • Trips to China to meet with factory production manager.
  • Designed seasonal styles according to upcoming trends and popular color palettes
  • Sketched artistic and fresh designs for consideration
  • Used drawing, computer-aided design (CAD) and draping techniques to develop ideas and communicate strategies to others
  • Selected fabrics, patterns and trims to use in final designs and meet desired aesthetics and quality standards

Quantum Dialogue

Office Director
01.2011 - 06.2013

Job overview

  • Managed over 50 employees for the company.
  • Developed creative design for print marketing materials, banners and signs for clients such as UNHCR, Save the Children and others and general Quantum Dialogue company branding,
  • Directed hiring and onboarding programs for new employees.
  • Processed timecards and payroll data for team of employees.
  • Maintained computer and physical filing systems.
  • Controlled finances to lower costs and keep business operating within budget.
  • Developed and implemented data entry operations.

V. SOUZ - Bridal Couture / Ready-to-Wear / Resort

Creative Director
01.2011 - 06.2013

Job overview

  • Achieved feature on Vogue and Elle international magazines in their designer profile.
  • Oversaw production fashion line from concept to completion.
  • Used drawing, computer-aided design (CAD) and draping techniques to develop ideas and communicate strategies to others.
  • Collaborated with textile designers, patternmakers and sample makers to bring designs to life and meet target market needs.
  • Worked with photographers and stylists to showcase products for optimal visibility.
  • Followed market trends and research to establish innovative product offerings for consumers.
  • Negotiated with vendors to reach ideal product distribution channels and pricing.
  • Selected fabrics, patterns and trims to use in final designs and meet desired aesthetics and quality standards.
  • Conducted fittings and adjusted designs to produce comfortable and appealing final products for clients.

Education

UTS: University of Technology, Sydney
Sydney

MBA from Major in Digital Marketing
03.2023

Sydney Business Institute
Sydney, NSW

Certificate IV in Business
2017

Whitehouse Design Institute
Sydney, NSW

Bachelor of Arts from Fashion Design
2014

University Overview

with High Distinction; Selected in first round for Project Runway

UTS: INSEARCH
Sydney, NSW

Diploma of Design
2011

Skills

  • Business management
  • Vendor negotiation
  • Financial Acumen
  • Crisis Management
  • Operational Excellence
  • Effective Decision Making
  • Business Planning
  • Business start up
  • Operating Budgets
  • Revenue Growth
  • Project Management
  • Digital Marketing
  • Team Management
  • Accounting / Bookkeeping
  • Cashflow Management
  • Fashion Design
  • Fashion Styling
  • Fashion Product Development
  • Clothing Production
  • Computer-Aided Design
  • Pattern Making
  • Sewing Skills
  • Facebook and Instagram Ads
  • Google Ads
  • Google Analytics
  • Shopify / Ecommerce
  • Adobe Suite (Photoshop, Indesign and Illustrator)
  • Excel
  • Canva

Languages

English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Professional Working
Chinese (Mandarin)
Limited Working
French
Limited Working

Timeline

Fashion Creative Director & E-Commerce Manager

Mimi Miya / Mummy E Me
10.2021 - Current

Celebrity Wardrobe Stylist for Television Channel

Openshop
03.2019 - 06.2020

Senior Fashion Designer

Pink Ruby
01.2018 - 01.2019

Office Director

Quantum Dialogue
01.2011 - 06.2013

Creative Director

V. SOUZ - Bridal Couture / Ready-to-Wear / Resort
01.2011 - 06.2013

UTS: University of Technology, Sydney

MBA from Major in Digital Marketing

Sydney Business Institute

Certificate IV in Business

Whitehouse Design Institute

Bachelor of Arts from Fashion Design

UTS: INSEARCH

Diploma of Design
Vanessa Souza