VANESSA VALENSISE
Windsor Downs,NSW
Summary
Enthusiastic Head of Public Relations with 2-year record of shaping public opinion of Sydney Metro-West through creative use of press releases, printed materials and online resources. Friendly approach to media personnel and social influencers built strong relationships that kept company front and centre of many news cycles. Excellent written and verbal communication skills.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Events & Public Affairs Coordinator
Sydney Metro West - Central Tunnelling Package at Acciona Ferrovial Joint Venture
03.2021 - 12.2023
- Increased media coverage for events through proactive outreach and press releases.
- Coordinated with internal departments for cohesive messaging, ensuring alignment across all platforms.
- Developed compelling content for newsletters, brochures, and websites to inform stakeholders of organisational initiatives.
- Organised community events, fostering strong relationships with local organisations and leaders.
- Curated relevant news stories and articles for sharing across corporate channels to keep employees informed of industry developments.
- Forged strong media relationships to further public relations goals.
- Helped with photo and video production and performed visual and sound editing tasks.
- Managed competing priorities across multiple disciplines and achieved KPI objectives.
Digital & Social Media Marketing Coordinator
Click Click Media Digital Agency Sydney
04.2020 - 03.2022
- Boosted audience engagement with creation of targeted content for various social media platforms.
- Enhanced online presence by optimising SEO and managing paid social media advertising campaigns.
- Collaborated with cross-functional teams to develop consistent brand messaging across all channels.
- Analysed performance data to identify trends and optimise future marketing efforts for better results.
- Developed creative visual assets for use in social media campaigns, driving higher engagement rates.
- Managed multiple social media accounts simultaneously, ensuring timely responses to customer inquiries and comments.
- Monitored competitor activity on social media platforms to inform strategic planning and decision-making processes.
- Created social media editorial calendars, coordinating content production and scheduling for optimal posting times.
Corporate & Community Engagement Associate
App Boxer
08.2020 - 12.2020
- Created, curated and scheduled engaging content across multiple social media platforms.
- Analysed, tracked and reported on social media performance.
- Collaborated with team members to develop and implement comprehensive social media strategies.
- Developed strong client relationships through timely and thorough follow-up on inquiries and concerns.
- Prioritised tasks to meet tight deadlines, pitching in to assist others with project duties.
- Identified customer needs and wants to enhance customer experiences and boost sales.
Promotional & Merchandising Associate
Red Tomato
09.2019 - 12.2019
- Assisted in promoting events for Woolworth's, Kennard's and the Cancer Council.
- Collated promotional material for clients.
- Established customer relationships and working in a high, fast-paced environment.
- Streamlined inventory management with accurate record keeping and timely stock replenishment.
- Analysed sales trends to make data-driven decisions on product placement and promotions.
- Provided exceptional customer service by addressing inquiries and offering personalised product recommendations.
Events & Fundraising Associate
Cancer Council NSW
03.2018 - 03.2019
- Fostered relationships with patrons and fundraiser hosts through weekly correspondence.
- Streamlined donation processes by optimising online platforms and payment methods.
- Raised significant funds by implementing creative and targeted fundraising strategies.
- Enhanced donor relationships through personalized outreach and timely followups.
- Collaborated with the marketing team to develop impactful promotional materials for fundraising campaigns.
Education
Bachelor of Communication in Advertising & Public Relations -
Western Sydney University
02.2020
Skills
- Photography
- Media Relations
- Strategic communications
- Web Analytics
- Research and analysis
- Government relations
- Search Engine Optimisation
- Reputation Management
- Excellent Communication
- Project Management
Accomplishments
- Achieved the recruitment of over 300 employees at Acciona Ferrovial Joint Venture through a collaborative effort to develop the new onboarding strategy.
Skills Attributes
- Confident and personable
- Empathetic with a passion for helping others
- Skilled communicator
- Self-motivated and eager to learn
- Ability to foster strong relationships
Additional Qualifications
- Certificate I in Active Volunteering (CHC14015), Max Potential Youth Leadership Development Program
- Social Marketing Certification (Hootsuite)
- Google Analytics for Beginners
- Lifeline Crisis Supporter Workplace Training
- Suicide Alertness Training
Volunteer Experience
- Radio Presenter at Alive 90.5 FM in 2017 (12 months)
- Community Outreach Volunteer at Rozelle Neighbourhood Centre
- Hills Youth Army Ambassador Council Representative
- Committee Member for Hills Relay for Life
- Glenbrook Liberal Branch Member
- Lifeline Crisis Supporter
References
Available upon request
Certification
- Lifeline Crisis Supporter Workplace Training - 2023
- Suicide Alertness Training - 2023
- Ceritificate I in Active Volunteering Training - 2016
- Social Media Marketing Certification - 2022
- Google Analytics for Beginners Training - 2022
Languages
English
Native or Bilingual
Italian
Professional Working
Timeline
Events & Public Affairs Coordinator
Sydney Metro West - Central Tunnelling Package at Acciona Ferrovial Joint Venture
03.2021 - 12.2023
Corporate & Community Engagement Associate
App Boxer
08.2020 - 12.2020
Digital & Social Media Marketing Coordinator
Click Click Media Digital Agency Sydney
04.2020 - 03.2022
Promotional & Merchandising Associate
Red Tomato
09.2019 - 12.2019
Events & Fundraising Associate
Cancer Council NSW
03.2018 - 03.2019
Bachelor of Communication in Advertising & Public Relations -
Western Sydney University
- Lifeline Crisis Supporter Workplace Training - 2023
- Suicide Alertness Training - 2023
- Ceritificate I in Active Volunteering Training - 2016
- Social Media Marketing Certification - 2022
- Google Analytics for Beginners Training - 2022
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