Social Media Activist and Marketing Officer
Education and Migration Industry
Melbourne, VIC
- Manage and oversee the company's social media presence across Instagram, TikTok, and Facebook.
- Develop and implement content strategies to increase brand awareness, audience engagement, and organic reach.
- Create, film, and present short-form video content, including educational, promotional, and trend-based campaigns.
- Plan and execute social media marketing initiatives aligned with business objectives and target audience needs.
- Monitor platform performance, audience insights, and engagement metrics to optimise content effectiveness.
- Engage with online audiences through comments, messages, and community management to strengthen brand relationships.
- Collaborate with internal teams to promote migration and education services through digital marketing campaigns.
- Produce marketing content including videos, graphics, captions, and promotional materials for multiple platforms.
- Stay up to date with social media trends, platform updates, and digital marketing best practices to maximise content performance.
- Developed strong on-camera presentation, content creation, branding, and digital marketing skills through regular audience-facing content production.