Vanshika Dahiya

Core Property Data (July'24 - present)

• Driving enterprise data strategy on property data leveraging publicly available and proprietary data for all group brands and products including realestate.com.au, Ignite, property.com.au, PropTrack, realcommercial, and flatmates.com.au.
• Product lead for two squads, responsible for direct commercialization of property data as a product

REAx (May'22-Jun'24)

• First product hire leading three squads for a newly set up arm of REA Group to experiment on concepts and marketplaces for the future.
• Led end-to-end product development & re-launch of property.com.au as a property research destination shipping 20+ features in a year.
• Achieved #3 real-estate site in competitive audience rankings with no paid marketing spend.

PHORIA is a Melbourne-based XR Studio expanding into digital products based on 3D and Virtual Reality.

• Reporting to the founders and leading flagship products: Captur3d (B2B SaaS) and ARConnect (B2C app) and directly leading a team of ten including engineering and design function.
• Responsible for the product roadmap to expedite adoption in industries like real-estate, and retail.
• Delivered key features like Branding Overlays, Simplified Signup flow resulting 1.2x of SMB subscriptions.

Clovia is India’s largest brand for female essentials. I reported to the CEO directly as part of his excellence team.

• Responsible for Conversion Metrics across all digital platforms: Website and Native Apps.
• Revamped the complete UX of listing - product description - cart flow for desktop and mobile platforms leading in avg. 52% higher conversion rate overtime.
• Introduced advanced tools like marketing automation for funnel drop, and experimental features like subscription, recommendations - altogether contributing 15% of Monthly revenue from cross-sell channels.

Wigzo is a US and India-based Marketing Automation SaaS Platform.

• Responsible for e-commerce product roadmap spanning across both travel and fashion with ROI being key success criteria.
• Extensive product innovation tools for travel and booking platforms including messenger bot automation, cart recovery and price drop campaigns - overall helping clients retain ~10% of lost revenue.
• Introduced plug-n-play models reducing time to product adoption by 40%

Managing day to day product operations and feature prioritization for AI and large language based model legal tech product - CaseMine.