Vanshika Mehra

Creating an end-to-end product strategy based on design thinking models, UX principles, business modelling and financial modelling (including investment metrics). Activities include cross functional stakeholder management, competitor analysis, financial analysis, marketing and communication initiatives, creation of product roadmaps, go to market strategies and building pricing models.

• Managing the team in launching an AI technology powered product in the healthcare sector that will reduce clinician burden and unlock cost savings up to 35%, enabling improved patient care:

o Identifying the customer needs through customer surveys, 1:1 interviews and via the BDM team to design a high level solution

o Preparation of financial models for business cases to gauge the return on investment

o Undertaking a review of the contracts to assess the associated costs and benefits to the company

o Preparation of a negotiation strategy with the key supplier to attain a competitive advantage and reduce the costs for the company using industry research and historical data analysis

o Liasing with cross functional teams and stakeholders both internally and externally including technology, marketing and finance teams

o Leading the communication and key proposition preparation for the digital platforms such as LinkedIn, EDMs and website

o Determination of market positioning based on competitor research and assessments

o Playing a pivotal role in development of the minimum viable product (MVP) with the technology team, business leaders and key partners

o Undertaking the pilot testing activities with the key stakeholders using an agile approach to further develop the MVP based on customer feedback and data led analysis

• Review & Improvisation of Product Portfolio:

o Regular assessment of the products vis-à-vis the competitors to ensure continuous improvement while meeting the customer needs

o Tracking the financial performance of the products closely in line with the budget and targets and preparing a monthly report for the executives in the organisation

Key achievement: Digitalisation of customer onboarding process to ensure seamless remote delivery and support: led the integration of a Learning Management System (LMS) to digitalise the Internal and external training and development activities, ensuring a scalable solution, enhancing customer experience and ensuring cost and time savings.

• Launch of Professional Development Programs for clinical coders:

o Led the successful go to market commercialisation strategy of an innovative education service program targeting clinical coders, achieving a high operating margin for iMedX.

o Strategically determined package configurations and pricing models, ensuring competitive positioning and profitability.

Key Achievement: Led key partnerships with HIMAA (an industry body), facilitating the seamless delivery of the product and attaining a record number (186) of registrations for three nation-wide education sessions.

• Strategically assessed Health Information Services (HIS) departments in Melbourne, Mildura and Sydney based hospitals to address the strategic challenges of operational inefficiencies, change management initiatives and workforce optimisation.

• Employed qualitative and quantitative tools: conducted surveys, C-suite member interviews, review of financial statements and observational data analysis, to test and validate the hypothesis.

• Synthesised findings into actionable reports, recommending improvements in operations, technology, culture, and documentation.

• Facilitated two workshops with leaders to devise the strategic roadmap for HIS and subsequently ensure effective change management.

Key achievement: successfully strengthened an ongoing relationship with the client, resulting in a retainer agreement with the hospital in Sydney to implement the recommendations provided, adding additional revenue.

• Budget preparation and monitoring, aligning financial resources with strategic marketing imperatives. For instance, development of an ROI tracker to measure performance at conferences using a data-approach for the global CEO.

• Conceptualise and implement comprehensive marketing strategies, driving brand advancement and market positioning.

• Leverage insightful market understanding to craft impactful collateral like banners, brochures, thought leadership articles and case studies

• Establish and foster strategic collaborations with industry and media partners, ensuring exposure through events, podcasts, advertisements, and articles.

• Manage the corporate LinkedIn page and website, curating an impactful online brand presence.

Key achievement: Increased the traffic and impressions of the company on LinkedIn through strategic content creation and posting. For instance: In month of May 2024, the new followers grew by 233% and the page views increased by 135%, surpassing the impressions for the competitor profiles.

• Directed a team of five project consultants in delivering impactful management consulting services to a mental health-focused not-for-profit organization.

• Managed client interactions, ensuring their needs were met effectively.

• Guided and supported consultants in setting and attaining individual project goals.

• Prepared comprehensive project reports and effectively presented findings to the client, showcasing strategic insights in relation to marketing initiatives, youth engagement, donation enhancement and corporate partnerships.

• Oversaw the Casual Tutor Recruitment System and Workload Allocation Management System at MGSE.

• Facilitated seamless transition of placement partner payment process, collaborating with Finance Services.

Key Achievement: was engaged by management to conduct a comprehensive audit of placement payment procedures, uncovering critical gaps, identifying issues that led to a 6% collection deficit in June 2022 and implemented measures to address gaps and enhance payment efficiency

• Advisory projects and Industry Research:

o Advised global corporations on the strategy for multinational corporate structures, intercompany remuneration models, pricing models and financial models

o Conducted comprehensive agreement reviews for intercompany transactions, including project development and management fees, dividends, permanent establishments, software development, IT support and marketing support services, offering insightful recommendations.

o Conducted functional interviews across diverse global entities, extracting critical insights for informed decision-making.

Key Achievement: Executed a strategic advisory assignment contributing to a significant 25% of the team portfolio's total revenue.

• Base Erosion and Profit Shifting (BEPS) Documentation:

o Proficiently prepared comprehensive three-tier documentation(MasterFile, CbC and local documentation) for over 40 multinational groups including Fortune 500 companies, aligning with BEPS Action Plan 13 and OECD guidelines.

• Transfer Pricing and Litigation Support:

o Advised clients in the automotive, rail, and FMCG sectors on effective strategies during transfer pricing audit and litigation proceedings.

o Assisted legal counsels and clients in preparing submissions presented before transfer pricing authorities, Dispute Resolution Panel, Commissioner of Income Tax Appeals (first level of appeals), and Income Tax Appellate Tribunal (second level of appeals).

Key Achievement: favourable outcomes by reducing penalties substantially, including instances of 100% penalty relief for an US listed automotive entity.