VANU ALLMAND
Melbourne,VIC
Summary
Marketing, Account Service. Project Manager and Business Development Specialist with extensive experience in both agency and client side for a diverse range of industry sectors including: FMCG, Health & Beauty, Lifestyle, Airlines, Property and Professional Services. An adaptable, genuine, high-energy, passionate and results driven multi-disciplined marketer with a strong track record in developing and nurturing key stakeholder relationships.
Overview
18
18
years of professional experience
Work History
Senior Account Manager
HIVE Creative
07.2025 - 08.2025
- Supported account service team during peak workload to ensure continuity of operations.
- Managed deliverables for two key clients: Federal Government Initiative and Retirement Living Organisation.
- Facilitated client engagement for both accounts, addressing needs and expectations effectively.
Senior Project Manager
Buro North
12.2024 - 07.2025
- Led complex, large-scale wayfinding projects through all phases, including strategy and design development.
- Managed relationships with clients and partners, addressing expectations and communications.
- Oversaw a portfolio of 12 projects, including four hospitals and urban infrastructure initiatives.
- Cultivated strategic relationships with clients to identify opportunities for added value.
Account Director
Spinach Advertising
07.2024 - 08.2024
- Directed account management and campaign strategies for key clients, Haymes Paints and Viva Energy.
- Delivered four successful Haymes Paints ATL and BTL campaigns targeting trade and retail markets.
- Assisted Viva Energy Account Director with two Reddy Express in-store campaigns to enhance visibility.
Event Manager
Visit Victoria
03.2024 - 06.2024
- Contributed to Visit Victoria's Events and International Teams for ATE24 development and implementation.
- Managed design and execution of Victoria stand, including creative assets and marketing materials.
- Coordinated Victorian-themed activations at MCEC foyer and associated ATE24 events.
- Facilitated Visit Victoria Industry Welcome event, Victoria Showcase, Happy Hour, and The Last Shout.
- Achieved record-breaking attendance at ATE24 with 714 buyers from 37 countries.
- Orchestrated over 50,000 meetings during four-day tradeshow at MCEC.
- Oversaw participation of more than 100 Victorian seller organizations among 480 total organizations.
- Showcased Melbourne and Victoria's unique offerings through engaging event experiences.
Marketing Account Director
ThinkHatch Marketing & Communications Agency
11.2021 - 03.2024
- Managed diverse client portfolio across finance, property, medical, and not-for-profit sectors.
- Exceeded business objectives through strategic collaboration and delivery of marketing solutions.
- Executed fully integrated marketing and communications plans for retainer clients.
- Oversaw end-to-end project management across various marketing disciplines, including strategy and campaigns.
- Developed and maintained strong relationships with clients and external providers.
Senior Marketing Consultant
FGB Natural Products
10.2020 - 02.2022
- Executed comprehensive brand marketing strategies in collaboration with internal Marketing and Product Development teams across multiple channels.
- Managed external agencies for creative, communications, social media, and influencer campaigns, ensuring alignment with FGB's objectives.
- Coordinated with key stakeholders to guarantee cohesive brand messaging and creative execution.
- Led project management for TV commercials promoting Bosisto's Australian Natives range during lockdown.
- Oversaw digital and social media initiatives for Bosisto's Destinations range of essential oils.
- Directed influencer campaigns for Euky Bear Sweet Dreams Sleep Aid to enhance product visibility.
- Conducted thorough research to develop a business case for a new product category, successfully launched in market.
Creator of Opportunities (BD) & Account Director
Red Crayon Advertising
09.2019 - 10.2020
- Executed end-to-end business development, encompassing lead generation, proposal development, negotiation, and conversion.
- Conducted industry research to identify opportunities and inform new business outreach.
- Reported key findings to leadership team for strategic decision-making.
- Managed account direction and oversight of both ATL and BTL campaign projects.
- Surpassed targets by securing significant new business opportunities for agency.
- Nurtured existing client relationships to foster repeat business and referrals.
Senior Marketing Specialist
Absolute Immigration
08.2017 - 02.2019
- Developed and executed comprehensive marketing strategies, including social media initiatives and performance analysis.
- Led internal and external communications across diverse media platforms to enhance brand visibility.
- Initiated impactful marketing campaigns and partnerships, boosting brand awareness significantly.
- Secured substantial new business opportunities through both retainer and project-based engagements.
- Successfully rolled out new branding across all marketing touchpoints for Absolute Immigration.
- Achieved 34 percent average open rate for e-communications, nearly double industry standard.
- Created and implemented client relationship management strategy, elevating Google rating from 2.6 to 4.6.
Senior Marketing Specialist, Account Director & Business Development
Hatching Communications - Public Relations & Social Media Agency
03.2015 - 06.2017
- Delivered marketing intelligence and services to enhance core public relations offerings for Hatching Communications' clients.
- Directed account teams on six major accounts, ensuring alignment with client goals.
- Facilitated strong relationships with existing clients while initiating new business functions through research and outreach.
- Grew key agency accounts by providing targeted marketing services that added brand value.
- Achieved organic growth in existing client accounts by cultivating relationships with stakeholders.
- Identified and secured new business opportunities through effective pitching and presentations.
Marketing Director
ASPAR / Aurora Spa
10.2015 - 02.2016
- Directed marketing initiatives across three core business areas: product, spa, and education.
- Executed diverse marketing activities aligned with business objectives and campaigns.
- Optimized internal and external communication strategies to enhance stakeholder engagement.
- Managed critical partnerships and strategic alliances to drive business growth.
- Cultivated key relationships essential for organizational development and expansion.
- Achieved significant return on investment through successful campaign execution.
Marketing Director
Buzz Products
08.2009 - 09.2014
- Developed and executed multi-channel marketing plan to elevate brand profile and support annual sales targets.
- Directed all internal and external brand communications, including presentations and proposals.
- Mentored marketing team to enhance engagement, satisfaction, and departmental deliverables.
- Actively contributed to senior leadership and management team discussions.
- Led successful brand refresh across all marketing touchpoints with coordinated launches.
- Increased brand awareness through public relations campaigns, awards, and industry accolades.
- Attributed marketing initiatives and strategic partnerships to significant year-on-year gross profit growth.
Business Development
Buzz Products
02.2008 - 07.2009
- Directed business development and client relationship management in Health, Beauty, and Lifestyle sectors.
- Researched and identified potential targets while analyzing emerging trends.
- Developed strategic partnerships by collaborating with internal resources to create brand-aligned products and proposals.
- Secured multiple key accounts, surpassing Buzz's business objectives and financial targets.
Education
Bachelor of Education - Visual Arts - Honours
The University of Melbourne
VCE -
Firbank Grammar School
Skills
- Experienced account and stakeholder management
- Exceptional client engagement and relationship building
- Project management
- Business development
- Excellent verbal and written communication
- Team collaboration
Websites
References
Available on request
Hobbies and Interests
- Spending time with family and friends
- Keeping fit
- Asian food
- Travel
- Art
- The colour green
Timeline
Senior Account Manager
HIVE Creative
07.2025 - 08.2025
Senior Project Manager
Buro North
12.2024 - 07.2025
Account Director
Spinach Advertising
07.2024 - 08.2024
Event Manager
Visit Victoria
03.2024 - 06.2024
Marketing Account Director
ThinkHatch Marketing & Communications Agency
11.2021 - 03.2024
Senior Marketing Consultant
FGB Natural Products
10.2020 - 02.2022
Creator of Opportunities (BD) & Account Director
Red Crayon Advertising
09.2019 - 10.2020
Senior Marketing Specialist
Absolute Immigration
08.2017 - 02.2019
Marketing Director
ASPAR / Aurora Spa
10.2015 - 02.2016
Senior Marketing Specialist, Account Director & Business Development
Hatching Communications - Public Relations & Social Media Agency
03.2015 - 06.2017
Marketing Director
Buzz Products
08.2009 - 09.2014
Business Development
Buzz Products
02.2008 - 07.2009
Bachelor of Education - Visual Arts - Honours
The University of Melbourne
VCE -
Firbank Grammar School