Varrsha Manokaran
Sydney,NSW
Summary
A technology-savvy professional with 8+ years of experience driving brand engagement through creative social media strategies, campaigns across various platforms to enhance brand presence and reach target audiences. Highly skilled in strategic planning, community management, and delivering breakthrough social content. Skilled in analyzing data to optimize content performance and achieve marketing objectives
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Manager
Snap Fitness
Sydney, NSW
01.2024 - Current
- Devised social media strategies resulting in an average 40% increase in audience engagement across all platforms.
- Supervised a team of 3 content creators, leading to the production of 200% more highly-engaging content.
- Implemented a real-time social media response system which reduced query response time by 60%.
- Led the development of social listening techniques leading to a 25% increase in positive brand sentiment.
- Monitored social media trends and leveraged insights to optimize content strategy and improve audience engagement.
- Curated user-generated content for promotional use, ensuring alignment with brand standards and copyright laws.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
Founder
Mayuri By Varrsha
Sydney
09.2016 - Current
- Spearheaded company's social media strategy and content creation.
- Build the wellness jewellery brand from scratch.
- Developed and managed social media content that boosted website traffic by 35%.
- Coordinated with influencers to create effective social media campaigns, resulting in a 30% reach and sales.
- Steered the creation of an intelligent social monitoring system, increasing brand listening by 30%.
- Led a cross-functional team of 5 members to deliver optimized content for paid media
Education
Bachelor of Technology - Information Technology
SASTRA Deemed University
Tanjore,India05-2009
Skills
- Social Media Strategy
- Content Strategy
- Video Editing
- Canva,Shopify and other top notch tools
- Community Management
- Social Analytics
- Influencer Relationships
- Technology Savvy
- Team Leadership
- Familiarity with Facebook/Instagram/TikTok Ads
- Google SEO/Analytics
Certification
- Certified Social Media Strategist Certification course from Udemy that provided in-depth knowledge of social analytics tools and tactics.
- Advanced Content Strategy Interactive course from Udemy, offering techniques to develop and execute breakthrough content
Languages
English
Full Professional
Tamil
Native/ Bilingual
Timeline
Social Media Manager
Snap Fitness
01.2024 - Current
Founder
Mayuri By Varrsha
09.2016 - Current
- Certified Social Media Strategist Certification course from Udemy that provided in-depth knowledge of social analytics tools and tactics.
- Advanced Content Strategy Interactive course from Udemy, offering techniques to develop and execute breakthrough content
Bachelor of Technology - Information Technology
SASTRA Deemed University
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