Varun Pental
South Melbourne,VIC
Summary
Focused digital advertising professional well-versed in balancing business, marketing and sales needs with high-quality advertising. Proficient in using Facebook, Google and Programmatic online platforms to advertise, as well as capitalizing on traditional and digital strategies to diversify approaches.
Overview
6
6
years of professional experience
1
1
Certification
Work History
DIGITAL ACCOUNT EXECUTIVE
Havas Media Melbourne
Melbourne, VICTORIA
09.2023 - Current
- Provided full funnel campaign strategy and implementation for clients ranging across FMCG, Ecommerce, Online Retail, Fashion & Sporting Goods.
- Met and exceeded sales goals by utilizing creative resources to achieve results through partnerships and strategic alliances with media partners.
- Identified potential partners and developed strategic partnerships in order to expand reach
- Strategically planned and managed client budgets exceeding $1 million
- Oversaw the development of display ads, landing pages, and other online assets
- Analyzed and reported digital campaign performance with focus on program optimization
- Created and managed campaigns on multiple social media platforms, including Facebook, Twitter, Instagram, YouTube and LinkedIn.
ACTIVATION ASSISTANT
Resolution Digital
Melbourne, VICTORIA
07.2022 - 08.2023
- Developed Skills on digital platforms and provided clients full funnel campaign briefs and implementation.
- Handled budget expenditure and pacing reports for various clients
- Skills ranging across SEM, Programmatic and Social Platforms
- Delivered optimal budget expenditure for campaigns
- Developed strong organizational and communication skills through coursework and volunteer activities
- Demonstrated strong organizational and time management skills while managing multiple projects
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
DIGITAL MARKETING INTERN
IDP Education
Melbourne, VICTORIA
12.2021 - 03.2022
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns
- Tracked and analyzed web analytics to recommend proactive adjustments to strategies
- Prepared persuasive sales and marketing presentation materials to engage clients
- Collaborated with team members to help expand marketing channels
- Assisted in creating written, video and image content for marketing channels.
BUSINESS MANAGEMENT INTERN
Literacy India
Gurgaon, HARYANA
05.2018 - 07.2018
- Executed business plans to further strengthen and maximize territory sales and profits
- Oversaw and improved deliveries through proactive coordination of daily operations
- Created and managed project plans, timelines and budgets
- Collected, arranged, and input information into database system.
Education
Master of Science - Marketing
Monash University
Melbourne, VIC01.2022
BBA - Business Administration And Management (Honours)
Lancaster University
United Kingdom01.2019
Skills
- Communication
- Google Analytics
- Performance Reporting
- Marketing Automation
- Campaign Execution
- Analytics
- Excel
- Project Management
- Software Skills
- Innovation
- Collaboration
- Time Management
- Teamwork
- Proactive
- Microsoft Office suites
- Content Marketing
- Media Relations
Certification
- Google Ads Display Certification
- Facebook Blueprint Certification (Creative Professional)
- Google Ads Shopping Certification
- Apple Search Ads Certification
- DV360 Ads Certification
Timeline
DIGITAL ACCOUNT EXECUTIVE
Havas Media Melbourne
09.2023 - Current
ACTIVATION ASSISTANT
Resolution Digital
07.2022 - 08.2023
DIGITAL MARKETING INTERN
IDP Education
12.2021 - 03.2022
BUSINESS MANAGEMENT INTERN
Literacy India
05.2018 - 07.2018
Master of Science - Marketing
Monash University
BBA - Business Administration And Management (Honours)
Lancaster University
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