Vedant Bhusari
Malvern,VIC
Summary
Proactive marketing professional with a proven ability to drive and elevate brand visibility. Experienced in working with various clients, including government, private, social, and commercial sectors, in agency and client-side roles. Proficient in digital marketing, market research, and content strategy, leveraging these skills to achieve measurable results in dynamic environments. Recognized for effective team collaboration and adaptability, thriving on challenges and consistently delivering solutions to achieve marketing goals aligned with business objectives. Strong focus on cultivating and maintaining relationships, project management, data-driven decision making, and attention to detail. Dedicated to driving success and enhancing brand presence through strategic and effective approaches.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Executive
Kwik Kopy Australia Pty Ltd
06.2024 - Current
- Developed and optimised an informational database of new client leads of over 300+ small to medium-sized businesses through door-to-door outreach, cold calling and canvassing, positively increasing brand awareness, recall, and lead generation
- Maintained customer retention rates with personalized email marketing campaigns and communications tailored to individual client preferences and needs with an average click-to-open rate between 8%-10% leading to increased recall and brand consideration
- Utilised and analysed social media and Google analytics to monitor and analyse content and identify gaps, improvements and opportunities
- Increased presence and rankings on Google by proactively increasing and showcasing customer testimonials, feedback and reviews by 15%
- Collaborated with concerned stakeholders to develop a multi-channel marketing strategy, to raise brand awareness, with a particular focus on creating content for Facebook and Instagram to maintain and increase social media presence
- Conducted comprehensive market research by designing surveys and client feedback interviews using the company's CRM and digital marketing tools leading to development of highly detailed customer and client personas and key target industries
Client Co-Ordinator: Market Research and Analytics
Bastion Insights
02.2023 - 05.2024
- Conducted quantitative and qualitative market research and data analysis to identify opportunities for clients for new and existing products/services, leading to increased sales, brand awareness, and improved market positioning
- Created and developed detailed reports and presentations with key findings and actionable recommendations to facilitate strategic in-person and online workshops and consultations for stakeholders on marketing, communication, and engagement strategies to identify target audiences, improve brand awareness, recall and association, sales and overall positioning of new or existing products and services
- Collaborated and facilitated strategic marketing and communications initiatives with cross-functional teams involving creative, experience, social media and PR based agency teams to ensure clients are provided with holistic and actionable marketing recommendations and communication strategies
- Managed project timelines, client relationships and communications, deliverables, ensuring successful implementation and achievement of campaign goals, contributing to overall business success
- Supported business expansion through organising internal marketing, communications and promotional initiatives, contributing to business proposals and identifying growth opportunities for internal senior leadership teams
Communications & Marketing Coordinator
Shubhjyot Consulting Engineers Pvt Ltd
12.2015 - 06.2022
- Enhanced company visibility and client relationships by developing and implementing targeted marketing campaigns, communications and outreach.
- Executed communication, follow-ups and managed internal-external stakeholders communications and relationships leading to improved organisational connectivity and recall
- Collaborated with external website designers to produce and manage company website; creating necessary content, copy and assets to showcase company's essential services
- Coordinated with clients, external vendors and contractors to acquire and maintain mutually benefiting contracts and execute successful project delivery.
Education
Master of Media And Communication - Strategic Communications, Marketing and Media Production
Swinburne University of Technology
Melbourne, VIC12-2022
Master of Arts - Economics
Fergusson College
Pune, India01.2019
Skills
- Quantitative and qualitative consumer research
- Data analytics and visualisation
- Social media and email campaign management
- Content writing, audio, visual production and editing
- Google Analytics & Ad Search
- Adobe Creative Suite
- MS Office Suite
- Agile project management
- Customer relationship management
- Data-driven decision-making
- Qualtrics/ Q Market research software
- Tableau/ Microsoft Power BI
Certification
- Excel Skills for Business: Essentials Online, Macquarie University, Australia, 08/01/21
- Google Digital Marketing and E-commerce Professional Certification- Google
- Email Marketing Certification – HubSpot Academy.
- Google Ads Certification – Google.
- French B1 - Professional Competence DELF Certification, France Education International, 01/01/19
References
- Hubert Lobo, Director, Kwik Kopy North Melbourne, +61 408 001 804 Email: print@kwikkopynorthmelbourne.com.au
- Aditi Kirtane, Director, Kwik Kopy Preston, +61 430 878 300 Email: print@preston.kwikkopy.com.au
Timeline
Marketing Executive
Kwik Kopy Australia Pty Ltd
06.2024 - Current
Client Co-Ordinator: Market Research and Analytics
Bastion Insights
02.2023 - 05.2024
Communications & Marketing Coordinator
Shubhjyot Consulting Engineers Pvt Ltd
12.2015 - 06.2022
Master of Media And Communication - Strategic Communications, Marketing and Media Production
Swinburne University of Technology
Master of Arts - Economics
Fergusson College
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