Experienced senior executive in business operations and finance across various sectors, including tax firm, education, and non-for- profit membership associations for 12 years. Recognized as a strategic partner, providing valuable insights in commercial strategies, financial and market analysis for business improvement and goal achievement.
Overview
12
12
years of professional experience
Work History
Executive Officer
National Baking Industry Association (Group)
07.2021 - Current
Achievements
Increased company annual turnover by 300% within 18 months through a successful reform
Implemented successful strategic plans in Brand positioning, Sponsorship generation, Membership retention and recruitment, Stakeholder engagement and Event management
Streamlined membership management process to increase efficiency and enhance membership experience by at least 50%
Key responsibilities
Manage all financial aspects for company to ensure its financial and business sustainability (Full details are listed in second page)
Provide secretary assistance to board (Full details are listed in second page
Conduct a Company reform
Develop and implement strategic plans for company vision, mission, and goals
Recruit, lead, and manage team to execute implementation plans and monitor progress for the 3 projects listed below
Increase brand awareness in various digital platforms
Engage with industry stakeholders for collaborations and lobbying power
Set and tracked KPIs to drive employee performance to inspire and motivate colleagues to meet corporate objectives
Membership Project
Develop and execute membership recruitment and retention strategies
Streamline membership procedures by consolidating and migrating to new CRM, including signups, renewal, stakeholder communications, event registration, and website integration
Explore business support, and oversee events
Sponsorship Project
Create and negotiate sponsorship packages
Manage fulfilment and maintain stakeholder relationship
Skilled workforce project
Coordinate with Government Employment Officers and Franchise group leaders to promote baking career path
Contribute to creation of baking career website and project collaterals for both online and in-person events.
Skilled workforce project
Coordinate with Government Employment Officers and Franchise group leaders to promote baking career path
Contribute to creation of baking career website and project collaterals for both online and in-person events.
Company Accountant and Board Secretary
National Baking Industry Association Group
01.2013 - 07.2021
Achievements:
Played an instrumental role in introducing Xero to business, resulting in greater efficiency and less paper handling
Achieved significant cost saving across the business through performing ongoing, detailed financial and business analysis
Provided timely and accurate financial reporting and analysis to support decision-making by senior management
Key Responsibilities
Finance
Provide strategic financial leadership to senior management and the board of directors, and contributing to the development and implementation of the organization's overall business strategy.
Prepare monthly budgeting and forecasting, cash flow management
Process accounts payable, accounts receivable, bank and credit card reconciliation for a corporate group of multi entities
Process payroll data via a 3rd party payroll company
Prepare monthly management accounts, general journals
Lodge quarterly BAS and monthly IAS
Provide end of financial year reporting support to external accountant and auditors
Monitor share investment with external brokers
Business operations
Provide business operational support in various areas such as office management, property management, contractor management and insurance and so on
Ensure efficient and effective management of day-to-day operations to meet business goals and objectives.
Executive Assistance to the board of management:
Provide regular operational reports and advising the board with business improvement ideas
Coordinate regular board meetings including annual elections and AGMs, and maintain accurate record keeping
Facilitate communication and information flow with lawyers relating to company restructure planning and execution
Ensure compliance with legal and regulatory requirements
Administrative support to BITA
Provide administrative support to Baking Industry Training Australia (a registered training organisation – subsidiary of NBIA)
Ensure RTO compliance to meet standards and policies from Department of Small business, Education and Training
Accountant Assistant
Daniel Mak & Associations
01.2011 - 01.2013
Provide bookkeeping services to clients
Liaise with various clients to meet its bookkeeping needs
Prepare end of month, end of year journals for financial reports
Lodge quarterly BAS for clients
Lodge tax returns for individuals, small businesses with supervision
Education
Bachelor of Business - Major in Accounting - GPA:6.23
Queensland University of Technology (QUT)
Brisbane, QLD
2012
Foundation Year In Business - High Distinction -
University of Queensland - IES
Brisbane, QLD
12.2008
High School Diploma -
Guangzhou Xiguan Foreign Language School
China
2007
Skills
Finance and Accounting
Strategic Planning and Implantation
Business Development
Stakeholder Engagement
Non-for-profit Business Operations
RTO Operations and Compliance
Marketing and Events
CRM management
Customer Service
Board Executive Assistance
Staff Management
References
Mark Dennien
President
National Baking Industry Association
0491 121 933
Timeline
Executive Officer
National Baking Industry Association (Group)
07.2021 - Current
Company Accountant and Board Secretary
National Baking Industry Association Group
01.2013 - 07.2021
Accountant Assistant
Daniel Mak & Associations
01.2011 - 01.2013
Bachelor of Business - Major in Accounting - GPA:6.23