VERA D. DELOS SANTOS
Merrylands
Summary
Experienced product manager with a strong track record in product management, consistently delivering impactful product strategies and driving successful product launches. Demonstrated leadership skills through effective team management of medical representatives. Proven ability to drive product development and effectively manage lifecycle processes. Highly organized and dependable, adept at managing multiple priorities with a positive attitude. Committed to meeting team goals and willing to take on additional responsibilities to ensure success.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Product Manager
Ajanta Pharma Philippines, Inc.
04.2015 - 12.2023
- Technical Expertise & Training: Developed and delivered training programs, and created promotional materials and clinical papers, enhancing sales team product knowledge and effectiveness
- Product Data Review: Conducted regular product data reviews, ensuring the field force remained updated on new developments, boosting competitive awareness
- Regulatory Collaboration: Served as the primary reference for product-related inquiries, effectively addressing issues through collaboration with Regulatory Affairs
- Promotional Material Optimization: Liaised with the field force, and assessed and optimized promotional material use, leading to a 15% increase in sales efficiency
- Product Launches: Spearheaded multiple successful product launches, coordinating efforts between marketing, sales, and regulatory teams
Professional Sales Representative
Ajanta Pharma Philippines, Inc.
07.2009 - 03.2015
- Promotional Activities: Promoted medicines, creating demand in specific accounts, resulting in a 10% increase in market penetration
- Product Presentations: Conducted impactful product presentations to hospital departments and end-users, enhancing product adoption
- Sales Achievement: As a member of the pioneering sales team, consistently exceeded sales targets by more than 12% for 5 consecutive years, significantly contributing to the company's growth as well as developing key clients that consistently drive sales in the given area
Professional Medical Representative
Metropharma Philippines, Inc.
02.2007 - 06.2009
- Medicine Promotion: Drove medicine promotion in specific accounts, achieving a 9% increase in product usage
- Product Demonstrations: Organized and led effective product presentations for hospital departments and end-users
- Client Engagement: Built and maintained strong relationships with key hospital staff and decision-makers, enhancing client satisfaction
Product Specialist
Covidien Medical, Inc. (formerly Tyco Healthcare Pte. Ltd.)
01.2005 - 05.2006
- Distributor Support: Assisted distributors with in-service/product demos, improving client acquisition by 8%
- Product Improvement: Developed improvement plans for products, enhancing their market performance
- Client Visits: Established and maintained business contacts through client visits, gathering valuable feedback for product development
Account Executive
Fernando Medical Enterprises, Inc.
03.2003 - 10.2004
- Marketing & Sales: Managed the marketing, sales, and distribution of medical supplies, devices, and equipment, increasing sales by 10%
- Promotional Strategy: Planned and executed efficient promotional strategies, leading to significant market share growth
- Sales Performance: Achieved substantial sales growth through strategic planning and client relationship management
Professional Marketing Specialist
Progressive Medical Corporation
07.2000 - 12.2002
- Product Promotion: Conducted regular visits to hospitals, clinics, and laboratories, promoting product usage to end-users
- Sales Generation: Generated sales and led product presentations, coordinating with the product specialist to enhance market presence
- Market Analysis: Analyzed market trends and customer feedback, refining promotional strategies for improved product offerings
Education
Graduate Diploma - Management and Leadership
Sydney College
Darlinghurst, NSW04.2025
Bachelor of Science - Business Administration, Marketing
Philippine Christian University
01.1997
Skills
- Strategic thinking
- Leadership and Team Management
- Sales Acumen
- Customer Focus
- Project Management
- Strong interpersonal skills
- Adaptability and flexibility
- Proactive and self-motivated
- Good communication skills
- Exceptional organizational skills
- Product strategy
- Product lifecycle management
- Product roadmaps
- Teamwork and collaboration
- Product development
- Timeline management
- Brand building
- Product positioning
Accomplishments
Product Manager
Ajanta Pharma Philippines, Inc. (April 2015 – December 2023)
✅ Successful Product Launches – Spearheaded multiple successful product launches, developing strategic marketing plans that increased brand awareness and market share.
✅ Training & Leadership – Trained and mentored a large team of medical representatives, enhancing their product knowledge and sales techniques, leading to improved performance and target achievements.
✅ Round Table & Product Presentations – Organized and hosted round table discussions and product presentations for healthcare professionals, strengthening relationships and increasing prescription rates.
✅ Sales Growth & Market Influence – Contributed to business growth by developing targeted marketing strategies that directly supported sales teams in exceeding revenue goals.
✅ Key Opinion Leader (KOL) Development – Successfully nurtured and influenced top-prescribing doctors, converting a key specialist into the company’s top prescriber.
✅ District Manager Training – Led training sessions for district managers, equipping them with leadership and market development strategies to drive regional success.
Professional Medical Representative
Ajanta Pharma Philippines, Inc. (July 2009 – March 2015)
✅ Consistently Achieved Sales Targets – Maintained and exceeded sales targets for five consecutive years, demonstrating intense market penetration and client relationship management.
✅ Doctor Engagement & Prescription Growth – Effectively developed key doctors to prescribe company products, directly impacting overall sales and market positioning.
Certification
- CPM - Certified Product Manager
Certificate of Achievement in Product Training
✅ Recognized Trainer – Awarded a Certificate of Achievement in Product Training for successfully developing and conducting sales and product knowledge training for medical representatives and district managers.
Languages
English
Professional Working
Filipino
Native or Bilingual
Timeline
Product Manager
Ajanta Pharma Philippines, Inc.
04.2015 - 12.2023
Professional Sales Representative
Ajanta Pharma Philippines, Inc.
07.2009 - 03.2015
Professional Medical Representative
Metropharma Philippines, Inc.
02.2007 - 06.2009
Product Specialist
Covidien Medical, Inc. (formerly Tyco Healthcare Pte. Ltd.)
01.2005 - 05.2006
Account Executive
Fernando Medical Enterprises, Inc.
03.2003 - 10.2004
Professional Marketing Specialist
Progressive Medical Corporation
07.2000 - 12.2002
Bachelor of Science - Business Administration, Marketing
Philippine Christian University
Graduate Diploma - Management and Leadership
Sydney College
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