Veranner Basco
Sydney,NSW
Summary
Seasoned Floral Manager with a distinguished understanding of flower arrangements and leadership. Committed to increasing sales and supervising an efficient and excellent team. Fantastic customer service skills and attention to detail with a commitment to staying professional under pressure. Talented Floral Designer accustomed to overseeing and executing unique creations, including centerpieces, bouquets and arrangements. Highly communicative employee with expertise helping customers execute floral visions.
Overview
23
23
years of professional experience
Work History
Florist Manager
Inbloom Warringah
07.2014 - 02.2022
- Managed daily opening and closing of florist shop to prepare for incoming customers and balance payments.
- Worked with store managers to implement new displays, promotions and store layout changes.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Analyzed sales data to determine optimal merchandise placement, driving higher conversion rates.
Assistant Manager
Flower Power Landscaping
01.2013 - 03.2014
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
Business Owner
Inbloom Galleries
06.2002 - 02.2012
- Strengthened company reputation by consistently meeting or exceeding customer expectations in terms of quality products/services offered.
- Managed daily operations for a successful small business, ensuring efficient processes and quality services.
- Established a loyal customer base by providing personalized attention, addressing concerns promptly, and exceeding expectations.
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Boosted online sales by implementing effective marketing strategies and optimizing website content.
- Optimized product listings with eye-catching images and persuasive descriptions, increasing conversion rates.
- Managed daily opening and closing of florist shop to prepare for incoming customers and balance payments.
- Prepared potted plants and bouquets based on customer requirements.
- Utilized floral design techniques to craft unique floral arrangements.
Floral Designer
Pearsons Florist
01.1999 - 01.2002
- Enhanced customer satisfaction by creating visually appealing and unique floral designs tailored to individual preferences.
- Managed inventory effectively, ensuring optimal levels of fresh flowers and supplies while minimizing waste.
- Greeted customers entering store and responded promptly to customer needs.
- Welcomed customers and helped determine their needs.
- Worked flexible schedule and extra shifts to meet business needs.
Skills
- Creative vision
- Sales strategy development
- Order Fulfillment
- Floral Design Expertise
- Attention to Detail
- Driven and Determined
- Store operations
- Employee Training
- Marketing expertise
Timeline
Florist Manager
Inbloom Warringah
07.2014 - 02.2022
Assistant Manager
Flower Power Landscaping
01.2013 - 03.2014
Business Owner
Inbloom Galleries
06.2002 - 02.2012
Floral Designer
Pearsons Florist
01.1999 - 01.2002
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